amazon has risen through the ranks to become the world’s leading retail brand. The American e-commerce company founded in 1994 in Seattle, began selling books on the Internet and, little by little, expanded its catalog to include a variety of products, from toys to technological goods, fashion items, cleaning items, groceries and even products handmade.
Among its most successful products are the Amazon Kindle, the Alexa smart speaker, and its AWS cloud computing services.
Amazon in the entertainment industry
The retail giant has also made significant forays into entertainment. Amazon Music, although behind Spotify and Apple in terms of users, has 80 million global subscribers. Amazon Studios, its television and film division, has earned recognition at the Oscars and Emmys with acclaimed series such as Fleabag and Small Axe.
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What is Amazon Prime Day?
He Amazon Prime Day is a global sales event, exclusive to Amazon Prime members, held annually.
This event, which originally began in 2015 in commemoration of Amazon’s 20th anniversary, has become one of the most significant and anticipated shopping days of the year.
During Prime Day, Amazon Prime subscribers can enjoy a wide variety of discounts on products in all categories, from technology and appliances to fashion and books.
The event not only benefits consumers looking for great deals, but also significantly boosts sales for sellers and brands participating in the platform. With each year, Amazon seeks to beat its own records, offering more deals and extending the duration of the event, which initially lasted just 24 hours and is now extended up to 48 hours.
This event has set such a significant precedent that other large retailers have begun offering their own sales on nearby dates, in an attempt to compete and capture consumers’ attention. This has led to a sort of “deal season” in the middle of summer, benefiting online shoppers with more options and better prices.
When is Prime Day 2024?
Although the exact date of Amazon Prime Day 2024 has not yet been announced, it is known that this event will take place in the month of July.
Some journalistic versions indicate that Prime Day 2024 will take place on July 9 and 10.
The growth of Amazon
Year after year, Amazon has seen a steady increase in its net income.
In 2023, the company exceeded $570 billion, multiplying its revenue from a decade ago by seven.
Prime Day has been instrumental in this growth, offering lightning deals to its premium customers on millions of products for a limited period.
Furthermore, the COVID-19 pandemic strengthened its position in the global market, taking advantage of the increase in e-commerce demand due to mobility restrictions.
Amazon revenue growth from 2004 to 2023:
- 2004: $6.92 billion
- 2005: $8.49 billion
- 2006: $10.71 billion
- 2007: $14.84 billion
- 2008: $19.17 billion
- 2009: $24.51 billion
- 2010: $34.2 billion
- 2011: $48.08 billion
- 2012: $61.09 billion
- 2013: $74.45 billion
- 2014: $88.99 billion
- 2015: $107.01 billion
- 2016: $135.99 billion
- 2017: $177.87 billion
- 2018: $232.89 billion
- 2019: $280.52 billion
- 2020: $386.06 billion
- 2021: $469.82 billion
- 2022: $513.98 billion
- 2023: $574.79 billion
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