On June 20, the Yellow Dayknown as the happiest day of the year. This special day is a reminder to enjoy everything that makes us happy, from having coffee with friends to enjoying an afternoon in the park. Snapchat joins this celebration with tools that invite their users to share moments of joy and laughter.
Yellow Day was chosen because of the proximity to holidays, seasonal changes and rising temperatures, factors that contribute to an overall feeling of well-being. In this context, Snapchat offers multiple tools for its users to enjoy the day to the fullest.
Snapchat is famous for its Augmented Reality Glasses, which cause laughter around the world. Popular lenses like Bald Head Mustache, which leaves the wearer bald and gives them a mustache. Also Scary Face, which is reminiscent of a creepy character, Old, which ages the user by 50 years, and the classic Dalmatian Face, which transforms the user into an adorable Dalmatian dog, are just some of the options available.
“Snapchat was designed to be different from traditional social networks. It was created from the beginning as a unique space, as a communication platform where people can be themselves without the pressure of being perfect or popular,” said Marta Fuste, leader LATAM market development on Snapchat, for NotiPress.
On this Yellow Day, Snapchat encourages its users to use the platform to share happiness and spread joy. Through messages, fun moments, and special occasions, Snapchat reinforces the importance of smiling every day and sharing that happiness with others. The platform’s tools are designed to strengthen relationships between users, creating memorable moments and stronger connections.
