ANDThis June 21, the last day of Cannes Lions 2024, Colombia obtained a Gold lion with the Filter Caps campaign carried out by the agency Ogilvy Colombia for Filsa Colombia in the “Sustainable Development Goals” category, created to highlight campaigns that solve creatively problems, solutions or other initiatives; and try to have a positive impact on the world.
During the awards week, this campaign also won a bronze lion in the “Brand Experience & Activation” category, which celebrates creative and comprehensive brand creation through the use and design of experiences, activation, immersion, retail. retail and 360° commitment to the customer.
A great recognition given to a great creative strategy around the first lid that mineralizes water. Filter Caps is a unique filter in the world, which measures only 6X4 cm and weighs 24g, this allows it to be easily transported and thus reach the corners of the world, to positively impact the lives of those who cannot easily access drinking water.
The PCO 28mm universal thread adapts to any type of bottle, uses 3D technology composed of minerals, metals and natural extracts and is capable of recovering more than 300,000 liters of water in just 2 months, and if that were not enough, Filter Caps are biodegradable by using sweet corn extract resin and chemical components extracted from the earth, such as copper, walnut shells and KDF, among others.
Of the 476 entries, Colombia obtained 1 gold, 2 silver and 8 bronze; The most awarded campaign, with a total of 5 lions, was “Imagine With Petacos” by DDB Colombia and Buentipo Anchor for Cerveza Poker.
