The eRetail Day concludes in Mexico City with more than 3,000 attendees

​The eRetail Day, an event organized by the eCommerce Institute and co-organized locally by the Mexican Association of Online Sales (AMVO), successfully completed its eleventh edition, surpassing a call of 3,500 registered professionals.

During 3 days, attendees were able to access various trainings and talks by more than 80 national and international speakers, who shared with the audience about their experience in the industry, data on current trends in digital businesses and success stories, contributing to the professionalization of the sector.

“With the 11th edition of eRetail Day Latam 2024 in Mexico and the 172nd at the regional level, we close this event with deep gratitude to all the participants and speakers who have made this milestone possible. These days, we have explored how Mexico continues to stand out in e-commerce, surpassing global growth rates and consolidating itself as a leader in the region,” said Marcos Pueyrredon, president of the eCommerce Institute.

The also co-founder of VTEX highlighted that this year e-commerce in Mexico has registered a growth of 24.5% in the first quarter and a projection of significant advances in categories such as household appliances and technology.

“We reaffirm our commitment to innovation and the development of a robust digital ecosystem. Thank you all for being part of this digital revolution, and we hope to see you again next year, ready to continue building the future of electronic commerce,” he concluded.

During the meeting, Daniela Orozco, director of market research and economic intelligence at AMVO, presented an analysis of the current state of the digital ecosystem in the country and shared a vision of the opportunities to improve decision-making based on trends.

Among the points to highlight, the executive revealed that in 2023 the market value of e-commerce retail in Mexico reached 658 billion pesos with a growth of 24.6%.

In addition, he confirmed that more than 66 million people in Mexico already purchase their products and services through the internet and that 86% of consumers choose the digital channel to buy due to discounts and financial benefits.

Like every year, eRetail Day hosted the delivery of the eCommerce Awards Mexico, which this 2024 distinguished Levi’s in the fashion and style retail category. In their respective divisions, HEB, Samsung, San Pablo Farmacia, Amazon México, Netflix México and Mercado Libre were also recognized, to name a few.

On the other hand, the eCommerce Startup Competition, a regional initiative of the eCommerce Institute whose objective is to promote digital entrepreneurship and provide support to Latin American projects in the digital business ecosystem, named Luk!, the first tool that offers data valuable to start selling on Amazon.