To celebrate entrepreneurship, passion and care for the environment, on June 18, the Demo Day of the sixth edition of the Heineken Green Challenge was held.
An initiative presented by HEINEKEN México and incMTY, which proposes a training program to establish opportunities and ways to support young entrepreneurs with valuable proposals and solutions to socio-environmental problems.
Text: Tania Aguirre
Growth
Heineken Green Challenge is a program that was born from a materiality study carried out in 2018 to understand the issues, where as a company they can contribute and see it as a priority.
On this occasion, Mexican entrepreneurs met in Monterrey, Nuevo León to present at the Demo Day, the progress and results of their sustainable proposals, which they have had from their participation in the HEINEKEN Green Challenge 2023, focused on Care , Preservation and Access to Water in Communities.
Scope
The innovative proposals were protagonists in the event where the 19 startups Mexican participants shared their approach and attachment to the program, followed by a great evolution as part of the support provided by the innovative challenge.
During these activities, known as Demo Day, each of the projects were presented to investors, academic institutions, government and representatives of HEINEKEN Mexico and IncMTY, giving their leaders the possibility of participating in a session of networking to strengthen its relationship with actors interested in its proposals.
Likewise, the event was attended by Claudia de la Vega, Vice President of Corporate Affairs of Heineken Mexico, along with Josué Delgado, Co-founder of incMTY and Inti Pérez, in charge of Social Responsibility and Sustainability in corporate affairs for Heineken Mexico, who shared their focus and gratitude for the project that brings together a great team of allies behind it.
Based on the sum of experiences, connecting with values and generating new opportunities, the next edition of the HEINEKEN Green Challenge will arrive in the following months, and invites the entrepreneurial community of Mexico to keep an eye on the call on the site https://heineken.incmty.com/ so that in this way, large projects are part of the next HEINEKEN Green Challenge 2024.
