The social network with a focus on e-commerce seeks to compete with successful companies in a sales event
For upcoming sales events for the month of July Amazon Prime Day the event will have competition “Offers For You Days” that TikTok Store will be offered starting July 9.
Meanwhile, Amazon, which has had historic success in sales, revealed that its annual Pime Day sales will take place on the days July 16th and 17thTikTok mentioned that it will offer deals on products from Fashion and beauty, sports essentials, decor, summer products and more.
Read: Amazon Prime Day: How much does the subscription cost and what benefits will it have on this date?
Like Amazon, TikTok Store will offer exclusive deals on products such as L’Oreal Paris, Maybelline New York, NYX Skilled Make-up, Our Place, Too Confronted and Zwilling USAin which together with the social network, brands and merchants will participate in content challenges such as events live shoppingwhere you can interact with your followers and share your favorite products with discounts in real time.
The Chinese platform has entered the market with great force. e-commerce and its goal is to multiply its business until it reaches 17.5 billion dollars for this year, as after its success in 2023 with most sales in Southeast Asia, TikTok is now investing in reaching success in the USA.
And this year, in addition to TikTok seeking to compete with large US sales events such as Amazon Prime Daywill also compete with Chinese companies that have become very popular in the US such as Temu and Shein.
It may interest you: Gran Barata Liverpool: When do the promotions end?
* * * Stay up to date with the news, join our WhatsApp channel * * *
MQ
