Santi Lucero, Global Creative DirectorSAMY Alliance, was one of the panelists and allies at Latin US Day in Cannes, and discussed cultural sensitivity and accuracy in advertising across different platforms, and how to effectively adapt messages to diverse Latin audiences.
“The issue of cultural diversity, especially in the Hispanic market, is fundamental and I find it surprising that an event like this has not been held until now. I congratulate you on the initiative and I hope it serves to give more traction to the changes that have to happen in the industry.”
Among the lessons learned during the Festival, there is “general simplicity, entertainment, cultural diversity and connection.”
Latin US Day took place on June 20, hosted by Advertising Week LATAM powered by PRODU, an exclusive event that celebrated and amplified the influence of the Hispanic advertising community within the advertising industry. marketing and communications. The event was sponsored by Adsmovil, MALKA and partnerships from Círculo Creativo USA, Hispanic Star, Creyentes, Hispanic Marketing Council, MEL, MXN, SAMY Alliance, We Are All Human.
