A striking dispute over the ratings is taking place these days between C5N and TN, since both signals were proclaimed winners of the news channel ratings during the month of May. In the midst of the discussion about leadership, Marina Calabro argued why it is true that the opponents in question simultaneously consider themselves winners.
On the one hand, TN announced that its general average during the month of May was 2.3 points of ratingwhile said signal located C5N in second place with 2.01 and LN+ in third place with 1.8.
While C5N announced his victory with 2.62 points of rating average in May, and attributed the second position to TN with 2.58., and the third box to LN+ with 2.37.
Then, Marina Calabro clarified that the difference in the numbers that contribute TN and C5N lies in the fact that the first signal considers the entire day, from 0 to 24. While the second traces the average of rating considering the period that goes between 7 and 24.
Far from assigning an absolute winner, Calabro explained why C5N and TN They don’t lie in their May rating averages. “Following the canons of IBOPE, which is the approved meter, the rating of open television is measured from 0 to 24, and the rating of news signals is measured from 7 to 24.“, began the entertainment specialist.
Then, Marina Calabro clarified: “What I value in the case of TN is that they specify the range of time they are taking, they do not lie when they say ‘we lead from 0 to 24.'” They do not lie“.
After recognition for TNthe journalist also agreed with C5N by remarking: “C5N isn’t lying either when it says ‘we lead from Monday to Friday from 7 a.m. to 12 p.m. Both things are true.“.
Finally, Marina Calabro analyzed the conflict between C5N and TN for him rating: “For me, technically news signals are measured from 7 to 24. It seems to me that the fair thing to do is to clarify. C5N should have put ‘source IBOPE May 2024, Monday to Sunday from 7 a.m. to 12 p.m. It should have clarified what it was measuring. Because if you put it without clarifying what you are showing, it can be a bit misleading. But, I consulted with IBOPE and they told me: ‘open television from 0 to 24, news signals from 7 to 24’. Now, TN doesn’t lie when she says she leads the entire lap.“.
