Without mercy: Telefe’s strong bet that harmed El Trece

Since many years, Telefe He is the undisputed leader in the ratings and each time he moves a little further away from his rivals, who cannot cope with him. His direct competitor, El Trece, can sometimes surprise him, but until now he has not been able to beat him. In its programming grid, the Spheres channel has important battle tanks that allow it to remain at the top in terms of audience and weeks ago it added one more that has already paid off.

Just as last year, Martínez’s signal began to transmit the Conmebol Libertadores Cup, this year, after an agreement with Torneos, Telefe is one of the stations that bought the rights to broadcast the matches of the Argentine soccer team: friendlies, Copa América 2024 and world qualifiers 2026. This Friday, the national team played the last match prior to the start of the South American international competition and led your segment with a very good ignition.

Telefe’s new bet paid off in terms of ratings.

The friendly match between Argentina vs Guatemala measured 20 rating points and the post reached 14 audience points. Likewise, the run-up to the confrontation between both teams garnered a 9.1 rating. These numbers positioned Telefe very far from their rivals, who were harmed. The thing is that their most watched prime time programs couldn’t even get among the best of their channels: “The 8 Steps” did just 5.7, while “Bendita” averaged 2.6 points. Friday’s day closed in favor of the Pelotas channel with an average of 9.9, followed by El Trece with 5.5′, El Nueve with 2 and won the fight against América TV, which garnered 1.9. The podium was completed by NET TV with 0.4.

El Trece was far from Telefe.
Martínez’s sign continues his streak.

Marley’s new program

After a long wait, Marley returns to the screen Telefe with its program “For the World in the Cup”. The driver will debut his new series today, Monday, June 17, in prime time at night: Monday to Thursday at 9:45 p.m. The television presenter will tour the United States and show the other side of the Copa América, the most important international tournament in South America. As usual, figures from the entertainment industry will accompany the entertainer on his travels. The first guests are Mau and Ricky.

In his new show Marley will combine his classic travel cycle with the Copa América.

The arrival of Marley will cause some movements in the channel’s programming grid: “Perfect Escape” will now only air from Friday to Sunday. In “Big Brother” nothing has changed and it will continue at its 10:30 p.m. time slot. And from the 18th, from Tuesday to Sunday at midnight, you can enjoy “Together for the Cup”, hosted by Pablo Giralt and Juan Pablo Varsky.

 
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