12:01 AM
The followers of President Gustavo Petro use emblematic days of social movements as a tool to continue their campaigns in favor of the Government’s agenda. In that sense, The accounts they used to expand the president’s advertising are campaigning towards re-election. A figure that is constitutionally prohibited and that can only be given by popular referendum or constituent assembly.
Representatives to the Chamber of the Historical Pact are the most beneficiaries of the wineries, which are not only in X, but also on Facebook, Telegram and Tik Tok. The campaign ended with the resumption of attacks on the media with the trend #LosMediosLie.
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A week before the Labor Day marches, which ended with the breaking of relations between Colombia and Israel, the Government began a network campaign to monopolize the social movement. When tracing the beginning of this label, among its best bishops is Senator Isabel Zuleta who was the first to tweet “LeMarchoAlCambio”.
Simultaneously, the pages of Facebook of the Ministry of Technologies and Communications and the Chancellery They gave way to the digital campaign. On the one hand, the Foreign Ministry shared that they obtained “300 passports in Vaupés”, although on their page they indicated that they were 250putting Vaupés with a lowercase letter.
In that sense, between April 25 and May 2, 452,200 mentions were made with the hashtag #LeMarchoAlCambio. Most (143,280) came from Bogotá. Meanwhile, mentions of Colombia were orchestrated by 16,100 accounts out of 344,100 who tweeted in total about it hashtag. Those 16,100 (4%) come from Colombia and the others were located in United States, China, Russia and Angola. There were even mentions from Turkmenistan, Syria or the United Arab Emiratesamong others.
Although it was mainly in X, the digital campaign had growth in Telegram, Facebook and TikTok. On Facebook, the account “Colombians with Petro and Márquez”operated simultaneously with Zuleta, MinTic and the Chancellery.
Minutes after Senator Zuleta’s tweet, the Facebook account began sharing videos of the congressman David Racero with the same message. According to the Meta Ad Library, which owns Facebook, this account is controlled by two people from Argentina, it has existed since 2016 and has changed its name three times.
This is not the only one controlled from Argentina. X’s “Jokeraton” account, which expands on the president’s messages and attacks, is also controlled from Chivilcoy, a city near Buenos Aires.
This is not the first time this account has been named. According to the tool social listening YouScan, this account has previously been registered in organized attacks against the press and journalists in reaction to investigations into illegal financing of Gustavo Petro’s presidential campaign.
The campaign continued inviting people to march in favor of the Government with images that insisted on government aid to Chocó, especially that coming from USAID (United States Agency for International Development) and the Chinese government with $100,000.
Two accounts uploaded more than 700 tweets in less than five days since the government began its campaign. The “palenciavanega” account issued during the course of 36 hours 1,484 mentions between tweets and retweets of this label accompanied by images with congressman Alejandro Toro. Until April 30, the campaign had 46,535 mentions.
The next day, while the squares and streets of the main cities were alone, mentions with the hashtag “LeMarchoAlCambio” began to decline. Between 8:00 am and 12:00 noon the accounts were deployed, reaching 8,000 mentions in less than four hours. All coming from Bogotá, according to the YouScan tool. So much so, that there are mentions from 31 departments. San Andrés was missing, which is not included in the tool.
Among the accounts that tweeted the most in favor of the Government is one in X called “Sofía SC”, which tweeted 226. In its profile it is described as “progressive convinced that a better country is possible, our country has been hit by #RadicalCorruption, defeating it completely in 2026 is possible together“, has a photo of Gustavo Petro and the message: “I would vote for you again.”
When filtering the profile photo with the Google image search tool, it is found that it is one of Venezuelan model Delia Diaz, taken in 2010. Which suggests that this account is false. Furthermore, his publications attack the media and praise the Government and the re-election (with more than 200 tweets in this regard).
TikTok and Telegram
Not only were these movements in X, in TikTok the Representative to the Chamber Heraclito Landinez It was one of those that had the greatest reach with the invitation to the march and its meeting point at the Torre Colpatria in Bogotá.
The dynamics of the messages replicated by these accounts suggest that there are at least three congressmen from the Historical Pact whose trills are most amplified by these accounts, who act as bots (programs that imitate human behavior) on that network.
On the other hand, in Telegram also tracked 500 mentions from the president’s official channel. Here other messages more related to the pension reform were used.
One of them was a sentence with bad punctuation—since it begins with an exclamation mark, but it is not at the end—which says: “Don’t be fooled, with the Pension Reform you can get a pension #LeMarchoAlCambio for the workers of Colombia”.
Cacerolazo and the subsequent campaign
After the announcement of the rupture of relations between Colombia and Israel, videos of banging pots and pans began to be shared in neighborhoods of Medellín and Bogotá with the harangue “Out with Petro.” In response, these advertising accounts restarted the “LosMediosMienten” campaign, accusing the media of not covering the massive marches in favor of the president. Although they were false images or from the opposition marches during April. Accounts like Cizañero or that of the supposed Sofia, began to share images about how the media misinforms. The closing of the invitation to the march ended with the restart of the campaign of attack on the media, denying the cacerolazos by his closest bishops such as Gustavo Bolívar.
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