One of the favorite plans of many to do on the weekend is going out to a shopping center and eating ice cream and in the midst of the great offer of stores that offer this sweet such as McDonald’s, Popsy and crepes, There is one where there is always a line to buy and it is Goyurt, Families wait in long lines to buy one of their ice creams that start at 7,900 pesos. This brandIt has become the favorite place to enjoy a delicious dessert and refreshing with the family.
Goyurt: A story of sweet success in Bogotá
The Goyurt brand has become the ice cream leader in South Americaconquering the palate, mainly, of Bogota residents since its first opening in the city in 2013with an innovative and healthy proposal.
The history of Goyurt in Bogotá It started as a dream to offer a modern and healthy alternative to traditional ice cream shops. Borja Díaz de Bustamante, CEO and founding partner Of the brand, was inspired by the success of a similar business in Spain to bring this concept to Colombia.
For 2022, Borja Díaz said in an interview with Briefcase that Goyurt was born in Colombia after a year and a half trip through several countries. “I was in Turkey, and in Poland and from there I came to this area and I was in Mexico, Brazil, Argentina, Chile and Colombia. This country was the one that attracted me the most, both for its population and for the human team.”
In 2013, the first Goyurt store was opened on Carrera 15 and 93, in Bogotá. From that starting point they grew little by little, without being afraid of trial and error, a model on which they were based to expand Goyurt. That trial and error led them to conclude that the best thing for the brand was to open small stores. .
The success of the first Goyurt store in Bogotá was such that the brand soon began to have greater renown and with it more stores.. In a few years, new stores were opened in shopping centers and strategic areas, bringing the Goyurt flavor to every corner of the capital and the Colombian territory.
By October 2023according to the Good Taste MagazineGoyurt It had 105 stores distributed andn 14 cities such as Bogotá, Cali, Medellín, Cartagena, Barranquilla, Villavicencio, Manizales, Cúcuta, Envigado, Cartago, Soledad, Riohacha, Tunja, among others, and 8 municipalities of the country, also registered sales close to 80 billion pesos so far this year.
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The base of the ice cream is freeze-driedis a dehydration process generally used to preserve a food, from the United States and Italy, in packages. Here it is prepared through the machine. The brand’s differential factor focuses on offering a healthy, balanced product, low in sugar, rich in fiber and probiotics.
Their ice cream has the option of being personalized with more than 10 addition options, consisting of fruits that they buy daily, crunches such as granola and caramelized cookies, and sauces that they produce themselves and that are imported.
Over the next five years, The company aims to triple sales through the opening of new stores and the international expansion of the brand, especially in South America, Asia and Africa and with our mind always focused on strengthening the Andean area.
To carry out this plan, Goyurt offers two franchise investment formats; an island of at least 9 square meters, suitable for shopping malls, or a commercial premises of at least 20 square meters. The total investment ranges between $140 to $190 million pesos, including the entry fee.
As mentioned by the Good Taste Magazine, Goyurt contributes to the generation of 450 jobsboth direct and indirect, and provides training to its collaborators through the Go Schoolwhere personalized programs are offered according to the needs of each employee and area of the company.
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