The television network laSexta, belonging to Atresmedia, celebrates its coming of age with an important renewal of its visual identity. This change not only refreshes its logo, but also introduces its own typography and a graphic identity system that promises to revolutionize its visual communication.
The redesign of the laSexta logo, carried out by Atresmedia’s Image and Creativity team under the direction of Juan Ramón Martín Muñoz, represents a significant step towards a more dynamic and flexible representation of the brand. Maintaining the iconic green that has characterized the chain, the new logo now comes in up to six variations. This multifaceted presentation not only increases the visibility of the brand on various platforms and contexts, but also reflects a capacity for adaptation and modernity, key elements in today’s digital era.
Innovation in visual communication
laSexta’s new graphic identity system introduces an innovative approach to the way of communicating. This system is manifested through a polymorphic logo that transforms the interaction with the viewer. From acting as a visual guide in content navigation to becoming an interactive element within broadcasts, the logo evolves to become a versatile tool in content promotion and presentation. This ability to adapt ensures that the brand can remain relevant and attractive, capturing the public’s attention in always new and surprising ways.
Premiere of our own typography
In addition to the new logo, laSexta has launched its own font, designed exclusively for the chain. This new typography seeks to strengthen the expressiveness of the brand, incorporating special characters that add a distinctive and unique touch. Typography not only improves visual coherence across the different brand manifestations, but also plays a crucial role in differentiating laSexta within a highly competitive television and digital market.
This set of visual innovations represents a clear reflection of laSexta’s commitment to constant evolution and adaptation to new communication and design trends. With its new logo, graphic identity system and typography, laSexta not only celebrates 18 years of history, but also prepares to face the challenges of the future, maintaining its position as one of the most dynamic and contemporary television networks in Spain.
