-
86 percent of consumers are loyal to a brand.
-
The author uses psychology to understand the consumer archetype.
-
Advertising uses archetypes to reach the customer’s needs.
The actions shown in different types of consumers can portray their different essences, like a digital footprint found within people, so these types of strategies can be considered an essential part of the same structure; the use of the archetypes In advertising it marks a different way of perceiving the process.
86 percent of consumers are loyal when a brand attracts them through tailored executions, while 77 percent become more attached to a company if they have the same values.
The use of archetypes in advertising
The book of “The Subtle Art of Archetypes and How to Use Them in Your Marcto”, from Picho Villarealtakes back the knowledge required in its writing, so it also shows how a connection is created with consumers in a different way.
If you are an entrepreneur looking to strengthen your bond with your clients or are taking your first steps in the business world, this book is for you!
Written in a clear and concise manner, this book will guide you on the fascinating journey of understanding your customers better, as with the help of psychology it plays a crucial role in this relationship, it can be considered as the best when the author makes the theory is fun when relating it to the world of cinema, including iconic characters like Harry Potter or Gandalf from Lord of the Rings.
Likewise, with the constant use of figures and characters as examples, you can find an endless number of insights, since they are considered an important task within the style that requires it, so this type of act can contain various actions that help understand what is stated there.
With diagrams and images that make archetypes easy to understand, this book even reveals the archetype behind successful brands like Disney, and discover how these companies use their archetypes effectively to connect with their audience.
For many entrepreneurs, this book becomes the definitive guide to developing the personality of your brand.
This book has been like a tailored glove. Thanks to the car that helps readers discover which archetypes suit them, however, as mentioned, defining your type of archetype requires deep introspection, since choosing based solely on personal preferences can lead to biases.
With the valuable lessons in this book, readers are prepared to implement new tools into their brand and further strengthen their connection with customers.
Read also:
Book of the day: a guide to digital marketing
Book of the day: the story captured in the design
Book of the day: the archetypes of advertising
