The Digital Media Trading area business leads the growth of the company, which reached a pro forma net turnover of 166.2 million.
The entry of new accounts and the increase in the investment of its clients in the area Digital Media Trading have made this business lead the growth in turnover of ISPD, the international marketing and communication company during the past year. By territory, the United States and Latin America have stood out in their contribution to the group.
The company saidrigid by Andrea Monge, its CEO, closed the last year with a proforma net turnover of 166.2 million euros, which has represented an increase of 17%. He gross operating result (ebitda) for 6.8 million euros maintains that of the year 2022, while the consolidated net result was 2.9 million, which represents a drop of 34% due to the investment effort in technology made in the last year. This has shot up its operating expenses by 39%. Ha invested in automation tools in the US, cybersecurity and AI systems to plan your strategy, decision making and process automation.
ISPD has also been penalized by the financial expenses due to the currency effect in Argentina, Mexico or Colombia and saw its tax burden increased due to the results of its American subsidiaries.
With a net cash position of 2.3 million, the firm faces 2024 with prospects of growing above the global digital advertising market. “In 2023 we take advantage of the positive trend generated by the relevance of our business proposal and geographical presence to strengthen our technological systems with Artificial Intelligence at the center”, he pointed out Andrea Monge.
