The social network formerly called Twitter would soon have a function focused on playing videos on Smart TV. According to the CEO, it will become “an ideal companion to enjoy an immersive entertainment experience.”
Elon Musk’s new application.
Reuters
The platform formerly known as Twittercalled x since magnate Elon Musk bought it in 2022, will launch a new app to play videos similar to YouTubecall X TV.
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Although it is still in development, it was confirmed that X TV will be available in Smart TVand not on smartphones where the microblogging network is usually more popular, which Musk It aims to transform into an “everything app”, as it has said on other occasions, adding functionalities ranging from the possibility of making payments to the aforementioned video playback service.
In the official announcement of X TV, from the platform they assure that it will bring “attractive content in real time” to users’ smart televisions. This was explained in detail by the executive director ofLinda Yaccarino, in a publication of the social networkin which he described this new app as “an ideal companion to enjoy an immersive entertainment experience on a larger screen.”
It also emerged that it will have atrending video algorithmwhich will maintain the spirit of the social network before called Twitter, offering audiovisually the most popular content on the platform at the moment, which users will be able to see in real time. Since the publication of Yaccarinoit is not clear whether X TV It will have a social facet separate from the main social network, or if it will be a way to view videos attached to it.
What the executive did advance is that the Artificial Intelligence (AI)a field that Musk develops in other companies such as Tesla, will also be part of XTV, since in each account the content will be ordered by this functionality according to its theme, as a way to offer a more personalized experience according to the user’s tastes and interests. Another of the characteristics that he pointed out Yaccarino is that the platform will have “an improved video search engine”, in order to allow you to find video content faster.
Following this line, the CEO of x also pointed out that XTV will offer a cross-device viewing experience. That is, the videos can begin to be seen in the smartphone to later continue on the television. Likewise, the platform will allow content playback to be transmitted from mobile devices to television.
Regarding release dates, Yaccarino points out that the video player application XTV will come to devices Smart TV “coming soon” and, as the company has clarified, it will have “wide availability” to be implemented on most smart televisions.
This and other upcoming new releases from x were unveiled during the meeting of clients of the social network held in the United Kingdom in April of this year, from which Yaccarino He announced that “2024 for x It’s going to be epic.” In this informal meeting, the employees and corporate leadership of the social network “revealed new products, celebrated the dedication of content creators and reiterated our commitment to user safety.”
