Apple remains the best-selling brand in China, but these two are about to catch up

The American company begins to notice the breath of two titans of the Asian country

In our country, it is easy to go to any of the numerous online mobile phone stores and find a wide range of Apple products. Many users choose a iPhone as your personal smartphone based on features such as Sleep mode and interactive widgets, the same way buyers in China do. However, in the asian country the national competition is increasingly fierce.

Apple’s tough battle in Chinese lands

The conquest of China by the company led by Tim Cook seems to be a war without quarter given the rise of national companies, which seek to scratch a piece of the cake in the mobile telephone sector. According to information published in the South China Morning Post, it was Manzana the company that sold the most devices in the last quarter of 2023although this last quarter its percentage fell from 17.8% to 15.6%.

Apple is immersed in a price war in Chinawith a cut in the final value of some products that seeks to continue in a increasingly complicated marketgiven that this is a country in which consumers are beginning to value some aspects that have not yet been addressed by Apple, such as folding phones and artificial intelligence.

Manzana could exploit its own AI soon, when it announces the news of iOS, but it is also rumored, according to The Wall Street Journal, that it could join forces with the Chinese technology giant Baidu for install your chatbot on iPhones that are sold in China.

Honor and Huawei They are the two Chinese companies that follow in Apple’s footsteps in China and position themselves in second and third place with 17.1% and 17% of the mobile market respectively. And speaking of dominance in the most premium sector of the market, where devices cost more than 600 euros and which has seen how its numbers have decreased compared to the previous year.

In this stage, one of the biggest growths that have been observed in China comes from Huaweiwhich in the last quarter managed to take over 20% of the premium sector marketthanks, above all, to its series of Mate 60 devices. Apple needs new ideas to conquer markets outside the United States, although it is not one of its great priorities at the moment.

You can follow Urban Techno on Facebook, WhatsApp, Twitter (X) or check our Telegram channel to stay up to date with the latest technology news.