BMW has revealed to the world its latest innovation in the automotive sector: the i Vision Dee concept, a mid-size sedan that looks to the future with its minimalist design and futuristic capabilities.
What distinguishes this prototype from any other vehicle is its ability to change the color of its exterior in up to 32 different shades.
Likewise, the BMW i Vision Dee is presented as an intelligent companion equipped with advanced artificial intelligence. Below we present how it integrates this technology and how it improves the driver’s experience.
This technology allows a conversational interaction between the vehicle and its driver, creating a unique driving experience. Also, the revelation of this prototype represents a significant evolution with respect to its predecessor, the BMW iX Flow with E Ink technology, which allowed its exterior to be changed only from white to black.
Now, with the integration of 240 individual E Ink panelsi Vision Dee takes this capability to a level never seen before, offering unprecedented customization to more than 30 colors.
In the same way, BMW anticipates that the innovative features of i Vision Deelike its Head-Up Display that extends along the entire length of the windshield, will be incorporated into the NEUE KLASSE models from 2025.
This deployment of technology not only seeks to improve vehicle functionality, but also foster an emotional connection between the driver and their car, in line with BMW’s vision of a Digital Emotional Experience.
Featured features include the vehicle’s ability to express emotions and display digital avatars of drivers in the windows, offering a more personalized experience.
Besides, i Vision Dee’s simplified design blends harmoniously with an arsenal of digital functionalitiespaving the way for a new era in the automotive industry.
The interior of the i Vision Dee emphasizes innovation with the elimination of physical buttons, replacing them with voice commands and touch controls integrated into a uniquely designed steering wheel.
The implementation of the Head-Up Display as an extensive digital screen redefines the interior space of the vehicle. Using a “Mixed Reality Slider,” drivers can choose what information is displayed, ranging from basic driving data to full augmented reality experiences.
Although many of the technologies presented at the i Vision Dee can be considered visions of the future, BMW emphasizes its commitment to the integration of advanced digital tools in its upcoming vehicles.
This marks a clear course towards digitalization in the automotive sector, in which each vehicle brand seeks to lead by offering not just cars, but emotional digital experiences that connect drivers with their vehicles on levels like never before.
As for the drivers, The ability to customize the color of the vehicle’s exterior in up to 32 different shades allows for an expression of individuality and mood in real time, a feature previously unheard of in this industry.
For its part, the conversational interaction enabled by advanced artificial intelligence creates a more intuitive and personal dynamic with the vehicle, facilitating an emotional bond and making the driving experience more pleasant and less monotonous.
For passengers, these technologies offer a more connected and personalized travel experience, because the possibility of projecting digital avatars and emotional expressions through the windshield and windows not only personalizes the vehicle, but also adds a playful and expressive dimension to each trip.
