Directly from the Renault Sofasa plant in Envigado, Colombia, the cars leave for the neighboring country of Venezuela. The economic reactivation between both countries has allowed the French manufacturer to expand its tentacles in the region.
The same cars that are sold in Colombia assembled in Colombia are being sold in Venezuelan territory, that is, those imported from the plant in Brazil, France and Mexico are not reaching Venezuela. (Related: Renault: Where are the cars sold in Colombia assembled?)
Renault in Venezuela sells more expensive than in Colombia
Curiously, Venezuelans are paying more money for a car that is sold in Colombia, it is as if the purchasing power of Venezuelans was greater than that of Colombians.
Renault Logan Life: In Venezuela it sells for $22 thousand dollars, while in Colombia it sells for $16 thousand dollars.
Renault Logan Intens: In Venezuela it sells for $30 thousand dollars, while in Colombia it sells for $18 thousand dollars.
Renault Logan Sandero and Stepway It is also selling for between $22,000 and $31,000.
Reference exchange rate for Colombia: 1 USD: $3,822 COP.
The new Renault Duster 2024 has just arrived in Venezuela in 3 versions.
Renault Duster 1.6 LTS at $36 thousand dollarswhile the 1.3 turbo in the manual and CVT version at $41 thousand dollars.
In Colombia the minimum version is $23 thousand dollars and the Iconic CVT is $29 thousand dollars.
In most cases, Venezuelans are paying 60% more to buy the same vehicle that is sold in Colombia. The question is: Who buys these types of vehicles?
If compared to Chile, Venezuelans are paying up to 3 times more for the same vehicles. Dollarization could be the main factor behind these high prices.
Where can I find a Renault dealer in Venezuela?
Currently 5 dealerships have been opened throughout the country. You can visit these establishments in Miranda (Renault Campitos), Carabobo (Renault Valencia), Lara (Renault Barquisimeto), Falcón (Renault Punto Fijo) and Zulia (Renault Maracaibo).
The arrival of Renault to Venezuela is a great step that adds to the investor confidence that is beginning to reach that country.
