The Coca Cola It reaches the table of all Argentines. It is one of the most consumed drinks, even worldwide. Its exact formula has been a closely guarded secret over the years, but it is known that one of its key ingredients is lemon, which enhances acidic flavors. This is where the regional economies from Argentina.
The multinational company presented a Socioeconomic Impact Study of the System Coca Cola, in which he gave details of his flavor as a promoter of the national economy and his firm will to continue investing in the country. Specifically, 37 thousand tons of juices and derivatives are purchased, which represents 260 billion dollars for the regional economies. Of the total transactions, 80% are exported.
In detail, the incidence of purchases of Coca Cola Argentina in exports is the following:
- The Argentine Northwest contributes 84.3% of purchases of lemon and sugar.
- Northern Patagonia contributes 6.9% of pear and apple purchases.
- Whose contributes 6.5% of grape and stone fruit purchases.
- The coast contributes 2.3% of purchases of lemon.
It should be noted that 75% of what was purchased are lemons.
In numbers
From the survey carried out, three pillars stand out regarding the socio-economic impact of the System Coca Cola:
- The added economic value, that is, the money left in the country, is 4,171 million dollars, which represents 0.7% of the Gross Domestic Product (GDP). For every dollar the company invests, the added value in the economy triples.
- With 11 bottling plants, 65 distribution centers throughout the country and 264 thousand customers, 15,375 direct jobs were generated, and due to its multiplier effect, 157,300 jobs in total.
- It generated a fiscal contribution of 29 million dollars.
On the other hand, and as valuable data, it reaches more than 264 thousand businesses – 90% of them are small businesses – and the margin that Coca Cola leaves to merchants is 49.6%.
