The strawberry market has experienced significant growth in recent yearswith a growing demand for fresh strawberries and derived products, such as jams, juices and desserts. This growth is driven by several factors, including:
- Increasing health awareness
- The demand for natural and fresh products
Additionally, innovations in growing and storage techniques have improved the quality and shelf life of strawberries, facilitating their export to international markets.
Don’t stop reading: They will improve strawberry productivity
Trends driving the global strawberry market
- Increased demand for fresh strawberries: Increasingly health-conscious consumers are seeking fresh, natural products, which has driven demand for fresh strawberries around the world.
- Diversification of oryou are: The strawberry is no longer just an ingredient for desserts, it is now used in salads, smoothies, juices, sauces and other gourmet dishes, which expands its potential market.
- E-commerce growth: Online shopping has facilitated access to fresh products such as strawberries, opening new opportunities for Mexican exporters.
Innovations in cultivation and production
Advanced growing techniques, such as the use of greenhouses and hydroponic systems, have allowed growers to extend the growing season and increase yields.
These innovations not only improve efficiency, but also ensure a constant supply of high-quality strawberries.
Additionally, the adoption of sustainable practices and the use of biopesticides have improved product perception among environmentally conscious consumers.
Opportunities for exporters
Strawberry exporters should be alert to emerging opportunities in key markets such as Europe, Asia and North America.
These markets show a growing demand for fresh strawberries and derived products, driven by health and wellness trends. Some clear opportunities for Mexican exporters are:
- Attractive varieties: Mexico produces a wide range of strawberry varieties, including Albion, Camarosa and Seascape, prized for their flavor, aroma and texture.
- Favorable climatic conditions: Mexico’s temperate climate allows strawberries to be grown year-round, ensuring a constant supply for international markets.
- Skilled labor: Mexico has an expert workforce in the cultivation and handling of strawberries, which ensures the quality of the fine product.
It is essential for exporters to understand import regulations and consumer preferences in each market to adapt their export strategies effectively.
Marketing strategies
To be successful in the global market, exporters must implement marketing strategies tailored to each region, this includes:
- Packaging customization
- Certification of organic products
- Compliance with international quality standards
Additionally, it is crucial to establish strong relationships with local distributors and participate in trade shows to increase product visibility.
Success stories
- BerryMex: This Mexican company has managed to position itself as an important strawberry exporter to markets such as the United States, Canada and Europe, thanks to its focus on quality, innovation and sustainability.
- Fresveros Agricultural: This company has stood out for its production of certified organic strawberries, which has allowed it to access high-value market niches in Europe and Asia.
The global strawberry market presents numerous opportunities for exporters, as long as they stay on top of trends and adapt their strategies to changing market conditions.
