After the pandemic, the gallery Passage of the Nation It began a process of reconverting its profile, increasingly linked to design, art and urban style. The new signings of the commercial avenue are in that tune: the brands Boggiano and monkey, which opened today (Saturday the 8th). Furthermore, in recent days a third store had been added to the shopping center’s offering, led by Hydrogen Garage.
Brief review of the brands that arrive in the gallery more ““arty” from Rosario: Boggiano is a clothing label that proposes genderless and minimalist designs, with the focus on quality rather than trends. Until now, the brand – which was born in 2022 – had a showroom located on San Lorenzo Street.
Its creator, Esteban Boggiano, worked as a grain receiver at the Rosario Stock Exchange when he decided to leave his comfort zone with his own brand. A detail? In addition to the designs for Boggiano, Esteban designed and manufactured the uniforms for many specialty coffee shops and restaurants, a niche that he knew how to captivate.
Although it is a local brand, the proposal of monkey is completely different: the colors and playful prints made by different designers and artists are the DNA of the brand’s clothing for babies and children. In addition, all garments are made of pure cotton.
Finally, in the San Martín pedestrian store where until recently a brand selling empanadas operated, it opened Hydrogen Garagethat He planted a traveling outlet store. The store will be open only for a few months in the central heart of Rosario, under the Pop-up Store format.
Idrogeno has a lot of history: it was first launched in 1985 and currently has a store in the Shopping del Siglo, e-commerce and sales in about 150 locations through wholesalers.
“After last year’s pilot test, prior to the holidays, the Idrogeno Jeans team decided to take this idea one step further, materializing the demand for outlet clothing in the opening of a physical establishment,” the brand said to biz point. The public will find a wide selection of products from previous seasons at affordable prices.
The range is varied: from clothing from different seasons to accessories. “It is the perfect opportunity to take advantage of since the store will only be open for a certain period of time,” they stated.
To celebrate these three openings, this afternoon at the gallery they will hold an event featuring DJs, a drinks bar run by Chica, and special promotions.
