Last May, 8,560 new vehicles were sold in Ecuador, according to the latest figures from the Chamber of the Ecuadorian Automotive Industry (Cinae), which also highlight that type vehicles jeep o SUV (Sports Utility Vehicle, for its acronym in English) or sports utility vehicle are preferred by Ecuadorians. That month, 3,771 of these vehicles were sold, which represents 44% of the total sold that month.
Cars were the second most preferred when purchasing a vehicle with 2,092 (24.5%) and trucks with 1,481 represent 17.3% and are in third place. However, there is another preference that the Cinae report reveals, the color of the cars that customers preferred. According to this analysis, the best-selling Ecuadorian vehicles are white, since of the 8,560 vehicles that were sold in May, 2,625 were of that color.
Electric vehicles grow 71% in sales in Ecuador and hybrids increase 42%
The second color preferred by Ecuadorians was lead with 1,661 units sold, followed by silver with 1,448. In fourth place was black with 1,104 of that color sold, while in fifth position was red with 767 units.
In total, 16 different colors of vehicles are offered in the Ecuadorian market:
- White 2,625 units sold
- Lead 1,661 units sold
- Silver 1,448 units sold
- Black 1,104 units sold
- Red 767 units sold
- Blue 448 units sold
- Cream 135 units sold
- Wine 122 units sold
- Yellow 114 units sold
- Green 66 units sold
- Orange 25 units sold
- Gold 24 units sold
- Coffee 13 units sold
- Light blue 4 units sold
- Copper 4 units sold
- Purple 0 units sold
8,560 total units sold
What depends on vehicle brands offering more colors on the market?
Christian Cazar, Chery brand manager in Ecuador, assured that it depends on demand.
He explained that normally, the more special or niche a model is, the more extravagant or flashy colors people want. Meanwhile, in the commercial segments they look for basic colors that are easy to maintain and resell.
Sales do not improve for the automotive sector, which in five months sold 9,583 fewer vehicles in Ecuador
“Chery has always stood out for offering a broad portfolio of SUVs and sedans. We have more than eight colors for each vehicle: black, red, silver, gray, white, blue, purple and orange,” said Cazar.
He added that the brand normally has the entire traditional color palette, plus special colors depending on the version. Some of Chery dealers promote these special colors such as purple with the slogan “Your color, your style.” (YO)
