MADRID, June 17 (Portaltic/EP) –
Experts in process mining have stated that intelligence can help Spanish organizations obtain value more quickly and that the companies that adapt to the changes introduced by this technology are those that have the ability to improve your liquidity and profits.
This is one of the conclusions reached within the framework of the Celonis Day Madrid 2024, in which companies like BBVA, Amadeus, NTT Data or Deloitte have advanced where their industries are headed and how the process intelligence and tools Celonis offers have helped them reduce costs and improve performance.
Celonis has insisted at this meeting – which has brought together more than one hundred clients, partners and members from different industries – that business success lies in the ability that organizations must have to be able to adapt to the arrival of new technologies.
In this sense, the firm has commented that the changes in technology applied to companies “have become faster” and that they must adapt to this evolution to “improve your liquidity, productivity, income and profits“, in the words of the Marketplace and Product Lead, Jorge Llarena.
Hence, Celonis considers that the process mining it develops is “a powerful technology” that allows clients to obtain comprehensive visibility of their operations and with which they can identify value opportunities to improve processes, as well as obtain an impact. faster.
Companies recognize the relevance of process intelligence, as can be seen from a survey carried out by Celonis, in which, of a total of 1,200 business leaders consulted, “99 percent have the imperative that in order to meet their organizational objectives processes must be improved“, according to the manager.
AI APPLIED TO PROCESSES
The technological solutions provider Amadeus explained at this meeting how process mining has allowed it to improve its activity and how the nature of the company has changed after adopting the tools developed by Celonis.
In addition to ensuring that this technological innovation is one of those that has “the greatest potential for the digital transformation of companies”, he has recognized that the firm’s platform and experience has allowed them “turn process intelligence into business value”as expressed by the Head of Finance Transformation Office at Amadeus, Enrique de Inclán.
This is just one of the firms that have trusted the technology offered by Celonis, Process Intelligence Graph, a graphical tool powered by AI that can predict how the business flows and even suggest new automation models to generate more value.
According to Llarena, this solution “is capable of provide companies with a common language and to give impartiality” to the data they generate, thanks to a “combination of unique technologies” with which a digital twin can be created, through process and task mining.
Once this part of the process has been carried out, generative AI and machine learning can be applied in order to “master the processes and make them work for people and for companies,” the Celonis manager specified. This also applies without the platform “discontinuing or replacing any of the tools or applications that the organization already has”, as the Senior Product Marketing Manager, Dounia Pajoheshfar, explained at the meeting.
In this sense, Pajoheshfar has insisted that “without an adequate foundation, AI is a fantasy technology”, and that using it with an unstructured database is incapable of “offering more information about the root causes” of a problem or what do to solve it.
Celonis has finally highlighted that process intelligence plays an important role in its optimization, which is why companies that can implement the appropriate technology to capture value quickly and in a sustainable way they will be those that emerge as definitive leaders in the coming decades.
