Papa Johns opens the summer with the launch of the new extra cheesy cheddar family that brings together the three innovations with this main ingredient: the Cheesy Cheddar Bacon pizza, the Cheddar Bacon Papa Rolls and the Cheddar Rings.
In addition, the pizza chain offers one of its customers the opportunity to get an original packaging two-decker, which includes the Cheesy Cheddar Bacon pizza. But the exclusive box hides a big secret for just one lucky person: the Cheddar Card, in reference to the iconic Black Card, which entitles the winner to a year of free pizza.
This exclusive two-story case that only one lucky person will be able to enjoy is made of wood. It contains a Papa Johns Cheddar pizza in the top drawer, while the velvet bottom drawer includes exclusive utensils, such as a pizza cutter, a serving spatula and a cheese grater.
The new Papa Johns Cheddar Pizza, which will be available until September 2, includes cheddar sauce, XL bacon, melted cheddar cheese and 100% mozzarella cheese.
“We are always committed to introducing new ingredients to our portfolio to offer customers a true variety of flavors, and cheddar is essential in this regard. This cheese is the perfect example of how we are expanding the limits of innovation, flavor and quality. We are delighted to be able to offer our consumers this exclusive interpretation of the classic. “It’s intense, it’s rich, it’s creamy: cheddar is, without a doubt, the ingredient that will revolutionize Papa Johns,” says María Estrela Ortega, marketing director of Papa Johns
This campaign has been produced by the US branding team with the Martin agency, but adapted locally in Spain.
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