The vehicle was on display for four days in a shopping centre to gather opinions.
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Sponsored Content
June 27, 2024, 03:54 p.m.
The activity that took users by surprise sought to help those interested discover and learn the details of the new Tiggo 8 through a blind test that took place over four days this June. The purpose was to interactively reveal the entire vehicle, paying special attention to each of the parts that make up its design.
In the first phase, the Tiggo8 Pro was completely covered, which did not allow us to see its exterior design and all the elements that could reveal its brand were also hidden. This was intended to ensure that the participants entered the vehicle and paid full attention to its interior. Once there, the brand invites you to express all your feelings regarding equipment, layout of the cabin elements, quality of materials, interior space, among others. The elements that stand out in this test and are widely valued are the large 24.6 ‘Widescreen’ screen which for this new version of the Tiggo8 Pro has a curved design improving the driver’s vision, who now also has ‘Head Up Display’ that projects relevant driving data onto the panoramic glass and improves attention on the road. The new center console is spacious, comfortable and refined, where a new gear control, wireless cell phone charger and the central compartment cooling option are integrated. Something that aroused great interest is the option of having more comfortable and pleasant trips thanks to the incorporation of a foot rest and massaging backrest in the co-pilot’s chair, a configuration that allows a first-class experience.
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The next phase of this test focuses on the exterior design. Once again for this occasion the vehicle is exposed but its logos are hidden, the purpose is to pay attention to the design components of the new Tiggo8 Pro. The elements that stand out are its new front set, where the grille with a new arrangement of diamond-shaped appliqués give depth to the design, the LED headlights contribute to the strong and conquering personality of the vehicle, a new element that is incorporated into this version is the Chery logo illuminated in great detail, this is an element that users would discover later. An important change that this version of Tiggo8 Pro had is found in the rear door, which now has an integrated set of LED lights that together with the new configuration of 19-inch wheels provide strength, robustness and elegance.
In the final phase, the new Tiggo8 Pro in its plug-in hybrid version is unveiled in its entirety. Its entire set was exposed and a renewed vehicle was found with changes that further strengthen the image of the Tiggo family, a brand that presents a clear focus on new energies, from the light hybrid technology present in Tiggo4 Pro and Tiggo7 Pro to the Plug-in hybrids with 100% electric vehicle capabilities for city use but with proven high autonomy capabilities for long trips, Tiggo 7 Pro PHEV and the new Tiggo 8 Pro PHEV are part of this set in the portfolio. Let us remember that the Vardí Group has taken on the mission of positioning the brand and now the Colombian market is ready to see this flagship Chery model on the streets and highways.
About the Vardí Group
It is a world-class company, focused on mobility and productivity, diversified in distribution and sale of vehicles, machinery and related businesses, focused on generating value and well-being for the country in a sustainable way.
The Vardí Business Group has extensive experience and efficiency in importing, marketing and distribution processes for vehicles and equipment, after-sales service, spare parts, financing, procedures and insurance.
It represents brands such as Nissan, UD Trucks, Changan, Orbea and Camelback, has a presence in more than 20 cities and municipalities in the country and has nearly 3,000 employees and collaborators.
About Chery
Chery Group was established in 1997 and its subsidiary Chery Automobile is one of the first Chinese home-grown automobile brands to surpass 1 million units in sales and expand into international markets. Chery has maintained the position of China’s top passenger car exporter for 21 consecutive years and has been awarded the title of “Top 20 Best Overseas Image Enterprises” in five consecutive selections by SASAC (State-owned Assets Supervision and Administration Commission) and CICG (China International Communications Group). In Kantar’s ‘BrandZ Top 50 Chinese Brand Builders’ 2023 report, Chery ranks first in the automotive category. According to several automotive index studies by JD Power for 2023, Chery holds the top position in the IQS (Initial Quality Study) among China’s domestic brands. According to JD Power’s various automotive index studies for 2023, Chery ranks first in the IQS (Initial Quality Study) among China’s domestic brands. In addition, its vehicle series including Tiggo 8, Tiggo 7 and Tiggo 4 have all achieved first place in their segments.
