Scott Sports has announced the addition of Hap Seliga as president of Scott USA, the US subsidiary of Scott Corporation. Seliga will work with teams located in Salt Lake City and Ogden, Utah, to drive growth in the US market and strengthen Scott’s position as a leader in the outdoor industry.
Seliga, a manager with vast experience
Hap Seliga has extensive experience in the bicycle and outdoor industry. He co-founded leading US retailer Competitive Cyclist and later suspension innovator Trust Performance. Following Backcountry’s acquisition of Competitive Cyclist in 2011, Seliga held various leadership roles at Backcountry and Specialized. Most recently, he led Signa Sports United North America’s bicycle division as CEO.
Seliga’s arrival at Scott USA marks a new chapter for the company, which looks to consolidate its leadership and expand its influence in the competitive U.S. cycling and outdoor products market. With his extensive experience and strategic vision, Seliga is well positioned to take the company to the next level.
Scott has a rich history in North America with a promising future. Despite turbulent times across industries, Scott’s owner Youngone has demonstrated his confidence in the company with an investment of more than $250 million in the last year. With the support of legendary Scott USA advisors and principals such as Steve Meineke and Dave Stevens, we will work to continue to be the best partner possible for our customers and retailers. Scott is an iconic brand, excellently positioned in the cycling and outdoor sectors, and we will continue to strengthen that position as market leaders.
explains Hap Seliga.
Pascal Ducrot, Vice President of Scott Sports SA, also highlights the importance of the American market for the company: The United States is a vital strategic market for Scott. It is where we started 66 years ago and where the brand remains a leader. With Hap’s wealth of experience and energy, we look forward to his ambitious growth plans in this key market.
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