May a housewife have 9 million of followers on your Instagram account is not common currency. What makes beauty so special? Ballerina Farmwhich name is Hannah Neeleman (33). Why does it attract attention around the world? inside his farm 50 kilometers from Salt Lake City, Utah. Basically, she shares the day-to-day domestic routines of her with her 8 small children – 5 girls and 3 boys. Every time she cooks in the huge pots of her rustic, warm and well-equipped kitchen, she proposes recipes with products from your farmwith fresh eggs that you have just collected in a basket or milk from his cow Tulip, which she milks, alone or accompanied by one of her children. But that’s not all the appeal of her busy life that arouses fascination for ordinary people on Instagram and TikTok. Hannah often participates in beauty pageants for married women around the world. The last one she shared with her followers was in January 2024, Mrs American, where she wore a swimsuit two weeks after giving birth to her eighth child, Flora Jo. “I still bleed a little,” she confessed to The New York Times.
Until 2021, the former dancer trained at the traditional New York conservatory Juilliard, had no more than 200 thousand followers on her IG. It was one day that she participated in one of these beauty pageants that she became a network phenomenon. In 2023, having become a great influencer, Hannah was crowned as Mrs American. Although she is originally from Utah, she represented South Dakota on that occasion. In the competition, a member of the jury asked Hannah, who professes the Mormon religion – she is a member of the Church of Jesus Christ of Latter-day Saints -: “When did you feel most empowered?”. She responded: “I have experienced that feeling seven times, each time I have brought these seven sacred souls into the world, each time I have held my newborn babies in my arms. The feeling of motherhood and bringing them into the world is the most empowering feeling I have ever experienced.”
In the Instagram post with the contest band running to one side, while breastfeeding her newborn baby in Las Vegas, she recounted aspects of her large family that never cease to surprise and the particular moment she was experiencing. She said that her father, who was sick – and died a few days later – was able to see her participate in that pageant. That he was also able to spend time with her granddaughter Flora Jo. “She is my parents’ 58th grandchild!” revealed. He also said that she was accompanied by one of her sisters, a mother of 10 children, who was also with her newborn sister. Next, a follower commented: How do they manage to have those faces, that skin and those bodies with 8 and 10 children?
The followers watch in amazement the activities carried out by this “super mother”, who works tirelessly at all hours on this farm located in a mountainous and fertile valley of Kamas, with snowy winters and cool summers.
Those who follow his stories also frequently ask who takes care of the kids and how they educate them In this place, through the images, you can guess a solitary landscape, lost in a valley surrounded by mountains, carpeted in white during the harsh winters. In Utah, minimum temperatures are close to 15 degrees below zero. The audience is attentive to the details, they also give their opinions and question aspects of the life that Ballerina Farm shares. For example, give them raw milk, unpasteurized to their children and the danger that entails. Sometimes she gives a pot to the cow’s feet.
On Youtube Ballerina Farm is presented as a adventure channel, hard work and lifestyle chosen by two young people from the city who wanted to live the dream of a modern farm. On their website they tell something about them. That her husband Daniel is a history student and is finishing his master’s degree. And she also dedicates a few words about her little ones: “The children are wild, hard-working and educated at home by their mother.” And she failed to say “and a teacher.” According to the interview given to The New York Times, Ballerina said that she receives a teacher at home for her school-age children and occasionally calls a babysitter to schedule a night out. She adds a personal assistant, who surely helps her with the videos and she has agricultural employees.
The account can be compared to a reality show, with millions of people peeking into the “privacy” of your home. There are those who compare the content with series from the seventies, The Ingalls Family. The little house on the prairie, a natural life. The successful influencer, who looks beautiful plaid dresses, Sarah Kay figurines, He takes advantage of so many visits, advertising not only his farm’s products, but also promoting large companies.
The name Ballerina Farm responds both to her person, and to the brand she manages that markets to the whole world, as well as her organic wheat flour high in protein, birthday candles (which they use all the time) exfoliating handmade soap that they scrape with breadcrumbs from their sourdough breads and are scented with lavender and lemon grass essential oils. It also sells raw unfiltered honey, boxes of ground meat from farm-raised animals, flavored salts, kitchen items, some clothing and more.
It is curious that in these times millions of people are interested in the life of a woman dedicated by choice and completely to the care of her children, dedicated to domestic, rural tasks, whose hobby is participating in beauty pageants, a feminine activity. from other times. In the networks she was pointed out with a tradwife (traditional wife) who began to be noticed on the networks, showing their lives retreated to home life, cooking delicious meals for their husbands and children. However, Hannah distanced herself from that group with which she said she did not feel identified. Beyond the activity she carries out, we must not forget that she is working as a full-time influencer and she is the face of her Ballerina Farm brand.
While cooking with your baby in your arms or in a carrier, another question also arises: Why does she work so much if she is already a millionaire?, but that’s the life Hannah chose. And currently, with her family seen as a show followed by millions, she is unlikely to change course even as her wealth continues to grow. Furthermore, there is a factor linked to a belief, its religion. It is estimated that about 60% of Utah’s population are Mormons and for them family is central to their lives and they believe in the passage to eternity. Members of this movement began to settle in Utah in 1847, after the assassination of the religion’s founder, Joseph Smith, in Illinois, to practice their religion without suffering persecution.
During her childhood, Hannah had a family similar to her own, made up of 9 siblings. Mormons from Springville, Utah, owners of a flower shop. At age 16 she received a scholarship to participate in the ballet program at Brightman Young University. She completed her ballet studies at the Juilliard School. On a Thanksgiving holiday she met Daniel Neeleman in Utah, to whom she got engaged within 3 weeks of meeting.
Her husband, Daniel, is also Mormon, he grew up in the family with his nine siblings, and he studied like her at Brigham Young University. So far many coincidences, with the difference that Daniel is a millionaire. He is one of the sons of David Neelemana Brazilian American businessman founder of five airlines, including JetBlue.
Hannah and Daniel lived for four years in São Paulo, Brazil. He worked as a director in a company owned by his father. Back in Utah, while studying at business school and working at her father’s other businesses, they spent three years looking for farmland to build their farm. In 2017 they bought some, but they found the final one in 2018, which today is called Ballerina Farm.
Hannah Wright, her maiden name, competed in the Miss New York pageant for the first time while studying ballet at the Juilliard School. After getting married and having children she began competing in Mrs. American (Mrs. America), which is exclusive for married women. This is how she was crowned Mrs Utah in 2021. And also as Mrs American in 2023, representing South Dakota.
Ballerina Farm is currently one of the most prominent influencers in the United States. The dancer has the audience trapped. She is already part of her life. She makes them part of her most private acts, such as giving birth to a baby while squatting inside her bathtub. Or her father’s funeral, which she showed at her coffin, for whom she decorated a tapestry of flowers that she also wore as a skirt in a strange photo shoot. You never know what activity she will surprise you with. The millions of followers will be attentive.
