‘Anyone but you’ has triumphed, and part of the credit goes to the marketing strategy devised by the ‘Euphoria’ actress
April 24, 2024, 9:00 p.m.
Updated April 25, 2024, 11:31
With more than $200 million raised worldwide, ‘Anyone But You’ is already the highest-grossing romantic comedy in recent years. However, one of its protagonists, Glen Powell, assures that None of this would have been possible without the involvement of Sydney Sweeney in promoting the film.
“It worked like a charm”
The success of ‘Anyone but You’ is very good news for fans of the romantic comedy, and several factors have influenced it. In an interview, Glen Powell revealed the key role Sydney Sweeney played in the film’s marketing strategy.
The actor, who also recently triumphed with ‘Top Gun: Maverick’, emphasized the good work of the actress, who As a producer, she was very involved in the promotion phase of the film. and it was she who proposed most of the ideas that worked best:
“The two things you have to sell in a romantic comedy are fun and chemistry. Sydney and I have a lot of fun together, and we have a lot of effortless chemistry. People want to see what happens on screen as well as off screen, and sometimes you just have to “Sydney is very smart.”
The strategies proposed by Sweeney that were followed to publicize the film range from hanging romantic photos of the two of them in networks and flirting in interviews, making everywhere there was speculation about a possible romance, to share viral videos of people dancing to ‘Unwritten’, the main theme of the film. This is how the actress explained it:
“I was on every call and every group chat. I was probably keeping Sony up at night because I was constantly coming up with ideas. I wanted to make sure I kept in touch with the audience while we were promoting the movie because, at the end of the day, After all, they were the ones who created the whole narrative.
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