Antonela Roccuzzo is more than Lionel Messi’s wife. Her work on social networks and her own companies have allowed her to create an image that distances her from the label of ‘being the partner of’, to have your own brand and your fan base.
Although he only has Instagram, there he usually shares moments from his personal life and also promotes and manages multiple businesses. With more than 39 million followers on this application, Antonela has proven to be a skilled entrepreneur and influencer, challenging and breaking traditional stereotypes. that usually accompany the wives of famous athletes.
Antonela’s rise on social media is a testament to her ability to connect with her audience and capitalize on her fame to promote various brands and personal projects. Her posts are a mix of personal and professional content, allowing her to maintain a close and authentic connection with her followers.
The 36-year-old Argentine shares a variety of content on her social networks, standing out in three main categories:
- Photos and videos of his personal life:
Family moments with photos and videos with her children Thiago, Mateo and Ciro, and her husband Lionel Messi. To this she adds content about trips and special events, daily activities to tell what she continually does, such as cooking, exercising and spending time with friends.
In this case, collaborations with brands stand out, in which they make publications showing products and advertising campaigns, which are mostly on fashion and lifestyle topics, announcing new launches.
- Social media stories and challenges:
Antonela continually uses Instagram stories, there she shares moments from day to day that help her interact with her followers and conduct surveys. In addition to challenges and trends, she participates in viral challenges and popular trends on social networks, such as the #10YearChallenge or the #PillowChallenge.
Antonela has capitalized on her influence on social networks to establish collaborations with several renowned brands in different sectors, being a figure to show articles of clothing, lifestyle, beauty and different products that may interest your audience, that is spread all over the world. These are some of the brands he has worked with:
- Dolce and Gabbana
- Louis Vuitton
- Givenchy
- Dior
- Balenciaga
- Chanel
- Revlon
- The real
- Maybelline
- El Secreto de Victoria
- Gatorade
- Pepsi
- adidas
- Mastercard
- Spotify
These have allowed it to increase its visibility and monetize its presence on networks, generating significant and diversified income, beyond the companies she has created.
He has been able to capitalize on his role as an influencer to create companies. Antonela has been able to take advantage of his fame and his network of contacts to launch and manage several successful businesses.
- Children: In 2014, she founded Enfants, a children’s clothing brand. Associated with her cousin Andrea Lo Menzo, who is in charge of production and commercial development in Argentina, the brand expanded to online commerce in 2017, reaching several countries in South America.
- Sarkany: In 2017, he partnered with Sofía Balbi, wife of player Luis Suárez, to launch the Sarkany shoe company in Argentina. Despite his efforts, the company failed to establish itself in the competitive footwear market and closed shortly after.
- Unique Supermarkets: is part of this family business, which operates eight supermarkets in the city of Rosario, in Argentina
- Roccbal 109 SL: In Spain, she is the administrator of Roccbal 109 SL, a company founded in 2016 and located on Avenida Diagonal in Barcelona. The company is dedicated to the marketing of footwear and leather goods, as well as the promotion and construction of buildings. Despite a drop in turnover in 2019, she remains actively involved in this business.
Thanks to all this, Antonela Roccuzzo has managed to challenge the stereotype of being simply “Messi’s wife.” Through his entrepreneurial vision and skills, he has built his own identity and a brand that stands alone. His success is not limited to the field of football, but encompasses fashion, commerce and influence on social networks.
On these platforms, she also continuously posts positive messages. She shares messages of female empowerment, inspiring other women to pursue their dreams and fight for their goals.
