Author: Glamorama / June 11, 2024
Between spectacle and environmental awareness. Between the scandals and controversies and the egos of the SQP celebrities – a program that led to success – and their fight for sustainability. The three-decade career of journalist Natalia Freire moves between two fronts and now the professional who has worked with faces ranging from Felipe Avello to Pamela Jiles, from Eduardo Fuentes to Kathy Salosny, is focused 100% on her green side, with global initiatives. “The planet is going to continue, we are the ones at risk,” she says about her fight to take care of the earth on which we live.
THE BEGINNING
«I started reporting on the environment in Rock and Pop in the ’90s. I chained myself to the trees next to the Astorgas so that the gas pipeline would not pass through the slopes of the Cajón del Maipo. I went to report with an oxygen mask at La Moneda when Eduardo Frei issued the anti-smog warning, and I was in Ralco with Nicolasa Quintreman while he opposed the construction of the hydroelectric plant. “I combined my interest in environmental sustainability with entertainment coverage, which ultimately ended up capturing me for a long period of my career.”
THE IMPORTANCE OF A TREE
«A little before the pandemic, sitting in my office as executive producer of the late No Culpes a la Noche, on TVN, I looked at a tree drying in the middle of a patio crammed with pieces of sets and TV equipment scattered on the ground. It was a depressing image. That afternoon I came up with Green News, a doc series I did during the pandemic on T13. Then I put together a science program for children on the TVN children’s channel.
GREEN NEWS AND SUSTAINABLE FASHION
«I received an offer to put together a fashion program for a small cable channel in Miami, called Hola TV. I tried to incorporate a sustainable fashion section into that project. But it didn’t work out, so I put together something completely dedicated to showing the havoc that the fashion world wreaks on our planet.
«I presented the idea that I developed together with Dr. Yuly Fuentes Medel, from the Massachusetts Institute of Technology, before all of Chilean TV. Nobody considered it relevant until I earned a mentorship from Wawa (World Association of Women in the Audiovisual Industry), which consisted of A&E executives improving your project until it made it competitive. The story behind the world of fashion won first place and today we are working on it from an Innovation Hub of an important US channel.
«In parallel, I have been doing a program called Green News for two and a half years, on radio Concert, which I also did in Florida… Every Saturday at 10:30 AM I try to explain to people that we must not only take care of the planet because it is our duty. with our ecosystem, but it is also a way of caring for human existence. The planet is going to continue, we are the ones who are at risk…”
