A blank sheet for artists to express themselves. That is, conceptually, the proposal of Feel in the Blank (FIT)an artistic collective that presents itself as “creative expression platform behind the enthusiasm of art”. Or, in other words, a production company behind a concept and pushing an identity in different formats. Along these lines, during the morning of this Thursday, May 23, different parts of the City and the center of Buenos Aires were surprised by a giant mouth full of cavities: main scenery of Session#6which they recorded with the singer Marki.
“Identity is filling in a blank, filling a void.. Our main production or content vertical is musical sessions, the format that gave birth to it. In addition, we make clothing, we produce events and we believe that the concept can be explored through sessions, but also with blogumentals. The objective of our platform is to cover different formats under the same identity,” he explained. Matias Roccaone of the four executive producers of FITB, in dialogue with Teleshowminutes after the intervention.
According to Rocca, what they offer artists is to fill a blank, empty space, made in a studio with an infinity. And they are the ones who decide how to intervene in the place to film the musical session. “Each participation represents an intervention and we propose each intervention as a universe. So, what you see at the end of the day is a series of videos, connected by white space, where the installation, the intervention, represents the universe that the artist or the guest proposes to intervene on the channel,” summarized the producer.
In the case of Marki, a singer and rapper who also fronts the group Therapyhe decided to set up a kind of child’s nightmare which involves a visit to the dentist. First, a child is seen, presumably himself, in the past, surrounded by sweets, ready to be devoured, but at the same time those that caused the cavities that an older Marki had to treat. Thus, the visit to the doctor becomes tortuous, while the songs follow one another: “Crack crack crack”, “Radiohead”, “In da Jaus”. His mouth, meanwhile, remains there as the setting and imaginary of this fantasy.
“The idea came from seeing how other session channels or platforms offer guests the opportunity to present their music. They entered a space that was already pre-established and that is something foreign to artists. So, the way we think is that it would be good, if there is nothing defined. Just a blank space and the artist can build with us the universe that surrounds him in his session,” said Rocca. “We present a sheet, a canvas so that they can develop the conceptual universe that they see fit. So, there is an extra surprise factor, which not only lies in who the next artist will be, but in what that artist is going to do with the white space.”
They had already gone through these sessions Clara Cava, Lucky & April, Nixa, Francis Hanss and Salva Jaco ft. Ecsy, all hybrid proposals between trap and electronics, supported by the use of bases. “In the medium and long term we would love to receive bands with a more acoustic format. But in this beginning we had that kind of curation or selection linked to a sound that we believe was the right one to accompany the launch, and also a little bit where our tastes and our consumption were going, a younger, more urban sound,” he explained. Matias.
The session with Marki, then, became special for having broken the “fourth wall” and starting a tour on a crane through different strategic points of the City, including Libertador, Santa Fe, Pueyrredón, Córdoba avenues and the corner of Humboldt and Cabrera in the Palermo neighborhood, until reaching La Boca. The denture, the protagonist of the session, is 3.20 meters wide and 3.20 meters long. In addition, a “Tooth Fairy” with a sign that said “I am selling my mouth.”
“We wanted to arrange it in a way similar to that of the session, although obviously we are not going to take into account the height. But if we moved it, we opened it and we imitated a little the disposition that it has in the session,” she explained.
Like all the sets that have been produced so far for each of the sessions, the mouth was made in a period of between three and four weeks, including the back and forth with the artist and production details. “On the move We wanted to show it because it is the contact with the public and the audience we are targeting.. All the stops had the objective of making a flash, a fleeting appearance, causing a little grace and mystery, ask more questions than give answers”Matías justified about the route.
The idea of going out to show it had to do with something that happened by chance, while it was being produced. “The director we worked with for this session left his mouth drying on the street and just happened to be passing by.” Paulina Kitchen, who took a photo of him and uploaded it to his social networks asking: ‘Hey, does anyone know what’s happening in Boedo?’ And as a result of that image, which was the unarmed mouth, placed just like that, a certain stir was created, people caught on and it spread. So we imagined that the way to promote this session was by bringing the mouth closer to the public,” Rocca explained.
And he closed: “It is a way to close our conceptual return, which in the medium term is to continue and complete the universes that appear in the sessions through actions and initiatives on the street. That is, take the session off the Internet and do something so that people can also feel part of the target.”
Although they are already producing the following, FITB opens the call to artists who want to propose their imagery in this space they offer. “We call any artist who believes they have something interesting to share and an attractive, striking, crazy way of intervening in white.“, they invite.
Photos: Adrián Escandar.
