“Today the algorithms would not allow Picasso to succeed”

Journalist Kyle Chayka (Oregon, USA, 35 years old), specialist in technology and cultural trends of ‘The New Yorker’, had been annoyed for some time by something that happened to him when he browsed social networks: the content he found became more and more similar to each other, it was less and less frequent that the screen showed him a video, an image or a song that would disconcert him. Alerted by this strangeness, he began an investigation that he has now explained in his latest essay, ‘Filter World’ (Gatopardo), whose subtitle launches a disturbing warning: “How algorithms have flattened culture.”

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