The Miss Artificial Intelligence pageant, which uses this technology to create the perfect influencer following strict beauty standards, emerges as a new initiative to perpetuate aesthetic canons and perfect lifestyles, only possible with AI.
In the first edition In this peculiar contest, which was launched in April by Fanvue, a content platform based on artificial intelligence, more than 1,500 participants registered, according to the organization.
Issues such as appearance and realismthe good use of intelligence artificial, or its influence on social networks, they are the priorities that the judges followed to select the ten finalists of the contestwhose winner is expected to be announced this week.
One of the finalists is the Turkish Seren Aywhich has accumulated more than 20,000 followers on Instagram, where its creators show her traveling in Istanbul, Paris and Taiwan, or at the controls of an aircraft.
“The standard of its content is incredibly high and we loved the originality and imagination behind each image. Placing it in different settings is really interesting and shows how AI creators can easily place the women in roles and areas traditionally dominated by men“said the jury about Ay.
The link of the contest with artificial intelligence reaches such a level that it has included two of the most popular virtual influencers on the judging panel: Aitana López and Emily Pellegriniwho have more than half a million followers on social networks.
But Ay, like other finalists, was not expressly created for the contest, but rather promotes the jewelry that gave it life in December 2023.
“We wanted to work with an influencer to create visibility for our jewelry brandMermaid Art, but due to costs and various extravagant demands, we looked for other solutions,” explained project manager Furkan Sahin.
One of those solutions was create ay through artificial intelligence.
“While creating the persona, we analyzed the type of content produced by popular female influencers on Türkiye using artificial intelligence and we create a character accordingly,” said Sahin, who said that the technology recommended that she be a redhead.
Meanwhile, in India, the digital marketing agency Digimozo created Zara Shatavari to advertise one of your nutrition products.
“We wanted a new face who could advocate for a healthy lifestyle. AI played a crucial role in developing Zara’s appearance and personality. We use AI to create an attractive personality that is align with the values of our brand and helped us generate its physical appearance,” said the company’s co-founder, Rahul Choudhry.
Immaculate beauty
However, despite the infinite possibilities provided by artificial intelligence, the immaculate complexion of Shatavariher thinness and attractiveness seem to be governed by the same beauty standards than the other participants.
“Our goal was to create a Bollywood-style celebrity,” explained Choudhry, who admitted that his creation follows the beauty patterns conventional and has received comments that Shatavari was “too thin.”
Something similar happens with the rest of the finalists, who, whether due to their thinness or exaggeratedly marked features to highlight their figure or face, project a image of perfection that is not in line with the supposed everyday life that they try to show with their personalities.
This pristine beauty makes social causes become more important that the candidates defend, which the jury seems to prioritize in their evaluations.
Thus, Shatavari claims to be a warrior in the fight against depression and passionate about fashion and travel. She combines this with her blog in which she publishes articles for counteract hormonal imbalance or reduce stress and anxiety.
“Her role is to inspire and educate about health and wellness, leveraging her celebrity appeal to generate a positive impact,” said Choudhry, who produces these publications with the help of ChatGPTanother artificial intelligence tool.
While others like the Romanian Aiyana Rainbow They establish themselves as an ally of the LGTBI movement, and the French Anne Kerdi She is an ambassador for Oceanópolis, a fund for the conservation and preservation of the oceans in French Brittany.
The fate of the $13,000 that the winner will get, in addition to a publicist who will help increase your audiencedeclared the organization.
