He tourism local is looking to renew its strategy to promote the activity of the sector. This is why the Government of the Province of Mendozain collaboration with the Mendoza Tourism Entity (Emetur) and the private sector, presented a new edition of the program “Mendoza leaves“, designed to provide tourist incentives and encourage exploration of the province during the fall.
On the other hand, the governor Alfredo Cornejo, within the framework of the opening of the ordinary sessions of the legislative period, he expressed the commitment that the State makes to tourism: “The provincial government has been working hard to increase connectivity, understanding that the arrival of new visitors generates work and real income.”
With these incentives, the sector seeks to confront the complex panorama it is experiencing. Given the increases in electricity, gas and other variables, the arrival of the low season – May and June are two months that historically for Mendoza has fewer tourists – and the economic rise, the tourism Look for new options to stay afloat. In that same line, Santiago Alsinapresident of the Mendoza branch of the Association of Tourism Hotels, stated that “although occupancy percentages are lower than last year”, tourist activity “is not in an alert or emergency situation.”
In dialogue with MDZ Radio 105.5 FMAlsina noted that “Mendoza It continues to have a very good volume of tourist arrivals, lower than last year, but we are having good activity. Additionally, we are entering the low season, May and June are two months that historically for Mendoza It has fewer tourists than the rest of the year. In the second semester, the months of August, September, October and November, are months of good occupancy. In particular, in the Hotels four and five stars, those properties are more business-oriented, tourism of meetings, congresses and/or conventions. In that segment Mendoza “It is very well positioned and has very good infrastructure at the national level.”
Currently, the hotel industry faces the sharp increase in the rate of electricity and gas services. Santiago Alsina He is general manager of Diplomatic Hoteland maintained that “the electricity bill arrived and it moved strongly. It went from 6.5 million to 25 million. Energy is always a significant indicator within the hotel industry and particularly in the hotel industry in terms of volume of square meters. These indicators in recent years had been reduced by historical values and are now being adjusted again and are once again representative.”
“We are working normally, we have to bring more efficiency to the organizations and control the exit rates, optimize the income rates, but it is the day-to-day work of the company and activities in general. Under no circumstances “I see organizations at risk or anything like that, we are not in an alert or emergency situation in tourism activity,” he added, ruling out a crisis in the sector.
But, he indicated that “there may be some activities that have a higher level of complexity that may be given by gastronomy. Some small establishments or those very oriented to the local market may be more complicated because their energy indices are moving and they will vary the rental contracts. It is likely that a reconfiguration will be generated in some of the activities, but to some extent this is what usually happens there are always openings, closings and in the most important or most representative investments they are more sustained over time. , and therefore the smaller investments are of greater risk, it is part of the development of the activity.
Local tourism panorama
The tourism industry begins to schedule the arrival of the winter season. Alsina explained that “the winter holidays have a strong impact on the tourism family-oriented in particular, high-end or five-star hotels are not so family-oriented, but the rest of the activity in general does have a high season in July. It’s a tourism more national and family-oriented, but it is an attractive time for activity in Mendoza“.
Regarding the local tourist flow, he clarified that “there are three lines to analyze. We have the international receptive, which is basically supported by Brazilians. There is the tourism national, which is led by CABA, Córdoba and Rosario. And then there is a movement of tourism of Mendoza that is more oriented to the generation of nights or tourist consumption in the Uco Valley and the south of the province.
“The Hotels from the northern oasis of the city of Mendoza They are not major recipients of tourists from San Rafael, the Uco Valley or Malargüe, but rather we are more than anything the source of emissions. You will always see that in the Uco Valley, Malargüe or San Rafael there are many Mendoza residents who travel and consume internally, but from the City we are more emitters than receivers of that tourism. That is in force, the colleagues from Malargüe and San Rafael tell us that the people of Mendoza are consuming tourism internal. After the increase in gasoline and different variables, it is always a good option in a province like Mendozawhich has a lot of destination and a lot of tourist resources, tourism on the weekend within our province,” he added, detailing the tourist destinations most in demand by the people of Mendoza within the province.
Finally, the president of the Mendoza branch of the Association of Tourism Hotels spoke about a tourist variable that usually favors the sector and that will soon have activity in the province with the visit of Los Pumas to Mendoza on July 6: “The tourism sports moves the needle, it is a great generator of tourist activity. The other positive feature it has is that it has multiple segments, it deals with everything from four or five star hotels to accommodations in initial categories. He tourism sports has that benefit that is very transversal to all categories and also to all gastronomic activities.
