At the forefront of sustainability in cosmetics, this company leads an innovative project that transforms local waste into
natural products, promoting the circular economy and consolidating a network of companies committed to sustainable innovation.
The Chilean cosmetics market, which currently generates USD $3 billion, is projected to grow 6.8% until 2026. In this context of expansion, consumers are becoming increasingly aware of the effects of chemicals on the skin and the environment. Demand is leaning towards products that are safe, healthy and sustainable, not only in terms of packaging, but also in their production processes.
Aguadal, a company dedicated to the production of natural and ecological cosmetic products, is carrying out a project aimed at
enhance its product line by using waste from a network of regional food companies, supported through Corfo’s Semilla Expande program. This innovative approach not only meets the expectations of the conscious consumer, but also strengthens collaboration with local companies, creating value through upcycling.
Humberto Marín Leiva, director of Corfo Aysén, highlighted Aguadal’s position at the forefront of sustainable innovation. “The company demonstrates that it is viable to combine excellence in cosmetic products with an authentic commitment to the environment and the community. Aguadal not only positions itself in the creation of natural and ecological products, but also stands as a tangible example of how companies can play an active role in promoting sustainable practices, marking a significant milestone in driving change towards a more conscious and responsible industry.”
Project
«At Aguadal, we do more and better with less. Our line of solid products consumes 90% less water in its production, avoids the use of plastic in packaging and is based on the circular economy, using local waste as an input. In addition, we promote sustainable lifestyles on our social networks,” highlights Camila Gratacós, creator of Aguadal.
He added that the main activities to be carried out during the execution of the project will be participating in specialized mentoring.
in brand positioning and commercial strategy, to business incubation and acceleration programs aimed at boosting the growth of startups. Likewise, you will be able to carry out commercial prospecting, participating in fairs to strengthen your clients’ business model and generating contacts and strategic opportunities.
Develop methodologies to measure indicators of sustainable operation and marketing services, including web management and
brand positioning. Additionally, it will specialize in commercial packaging and certifications to ensure quality and sustainability standards, building trust among consumers and expanding business opportunities.
Mitigate climate change
Highlighting its commitment to sustainability, Aguadal does not use plastics in its products and adopts circular economy principles. The brand sources local waste, promoting waste reduction and supporting the region’s economy.
The company addresses the lack of a comprehensive offer of natural and sustainable cosmetics products, positioning itself as a unique alternative in the market. The upcycling initiative, using waste from the food industry, not only reduces logistics costs, but also supports the local economy and reduces the carbon footprint.
The consumer, increasingly aware of environmental impact, seeks consistency in business practices and values products with a comprehensive approach to sustainability. Aguadal responds to this demand with its natural and ecological cosmetic products, contributing to the change towards a cleaner and more sustainable world.
With this project, Aguadal not only seeks to boost its growth, but also consolidate a network of local companies that contribute with their waste, strengthening the identity associated with each company. Products such as D’Olbek Cervecería Soap by Aguadal are presented as examples of innovative and sustainable collaborations, not only as products, but also as merchandising.
