The legal instrument and its regulatory norms, which will come into force within 120 days, regulate the Social Communication System for the management of processes in the organizational, media and community spheres, for political, public good, organizational and commercial purposes, in public spaces, whether physical or digital.
According to the vice president of the Institute of Information and Social Communication, Onelio Castillo, the approved standard has the spirit of dialogue and supports the political will of the nation that defines social communication as a pillar of its development.
In the official presentation of the legal regulations and their regulatory framework, in the Ernesto Che Guevara Room of that institution, Castillo highlighted the unprecedented nature of the Law in Cuba, prepared based on a broad consensus with the participation of more than seven thousand experts and a process of debates that allowed it to increase its scope and broaden its regulatory boundaries.
He noted that in the discussions of its regulations, more than 300 opinions were collected, of which 76 percent were incorporated.
For the president of the Cuban Association of Social Communicators, Rosa María Pérez, this legal regulation covers a need in the country, promotes the development of marketing, advertising and propaganda with a scientific vision, and encourages education and instruction in those topics.
By highlighting the significance of the Law, the president of the Union of Journalists of Cuba, Ricardo Ronquillo, stated that it reflects the struggles of journalists and communicators over decades and allows progress in the ongoing experiments for the transformation of the model. of the Cuban press.
According to the director, the institutionalization and constitutionalization of the Cuban press and communication system contributes to the democratic conception of socialism promoted by the island, which places the press as part of the mechanisms of social and popular control.
He highlighted the context in which the Law was approved, marked by a complex economic situation that also affects the press, in which media attacks and smear campaigns aimed at subverting the process of transformations that the nation has defended since 1959 increase.
Likewise, Humberto Fabián Suárez, member of the drafting commission of the Social Communication Law, and president of the Country Brand council, referred to Decree 102 of the standard, on the exercise of advertising and sponsorship, for the preparation of which They consulted more than 600 legal provisions and takes into account the impact of new communication and information technologies.
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