During the last year, the dream of buying a vehicle has had to be postponed for many Colombians.
In 2023 alone, some 180 thousand units throughout the country, when the average is 300 thousand. There are different factors that influence this panorama, especially the financial aspect.
“We have a high interest rate, we have issues of difficulties in access to credit, because the portfolio has actually deteriorated and that has obviously impacted many sectors of commerce and the most important ones: the construction and the automotive sector, which They are two clear thermometers of the economy,” explained Camilo Restrepo, president of the automotive sector at Fenalco.
The automotive industry has been betting on a gradual recovery, as it is now working on strategies, especially with the financial sector, to increase sales.
“That is why we are holding these events, so that they can see that the sector is dynamic, that it is a sector that is cohesive, that also, although there are credit difficulties, works in parallel with the financial sector,” Restrepo added.
Aspects such as technology have been innovating in the sector, since now buyers are looking for more technological vehicles with different assistance. He hybrid market, For example, it represents a 20% of sales.
According to the union’s projections, the recovery in sales could occur in one or two years.
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