Milo, together with the District Institute of Recreation and Sports (IDRD), intervened in Clarelandia Park, located in the town of Bosa in Bogotá, installing a system that uses solar energy in Colombia to optimize the conditions of the stage and positively impact the development of any sporting discipline.
In addition to improving safety rates in this sector that lacked lighting.
During the inauguration event, within the framework of the celebration of its 80th anniversary, The brand reiterated its commitment to children’s sports development through the lighting and intervention of less favored urban sports venues in various areas of the country.
Approximately 1.4 million people in Colombia do not have access to electricity, which severely limits opportunities to practice sports, especially in the afternoon and evening, in addition to affecting security and coexistence in the sectors.
Carlos Madriñán, director of the Milk Modifiers and Confectionery Businesses at Nestlé Colombia, stated that “in these 80 years, Milo has stood out as an articulator to transform the lives of hundreds of boys and girls who dreamed of playing a sport, now with solar energy in Colombia. “Now we want to continue for many more decades contributing our nutritional energy not only to impact children’s sports training, but also to recover public spaces that serve for community recreation and improve social conditions.”
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And he pointed out that “we developed this initiative aligned with our corporate purposes, executing it in a sustainable manner with the environment, where innovation and sustainability are the paths to create solutions to the common causes that we proposed as a company.”
Working hand in hand with the IDRD, This initiative will not only improve the conditions of the sports scene, but will also have a significant impact on the safety of the community where there is no access to electricity in communal or recreational spaces.
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According to studies by the University of the Andes, public sports venues that lacked access to electricity, after being illuminated, showed a reduction in crime in general of 42.5%, in addition to improving the conditions for the development of sports. and physical activity, since more than 58% of citizens in Bogotá use public parks for this purpose.
“The alliance with Milo and Litro de Luz, for the implementation of solar energy systems in public sports spaces, is a significant step towards sustainability and inclusion. This initiative not only improves the conditions for practicing sports, but also strengthens security and coexistence. By illuminating these spaces, we are creating opportunities for our young people to develop their potential in a safe and appropriate environment, reaffirming our commitment to a more just and equitable Bogotá,” said Daniel García Cañón, director of the Recreation and Sports Institute.
In addition, This initiative is possible thanks to Milo’s alliance with Litro de Luz, a Colombian organization in charge of bringing light and internet to vulnerable areas that do not have these services..
This innovation works as a zero-carbon alternative to replacing street lighting systems, using solar panels, LEDs and lithium batteries to provide power with a lifespan of over 22 years.
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These actions by Milo – in addition to the solar energy initiatives in Colombia – They are part of the company’s sustainability strategy, through which it hopes to achieve net zero emissions by 2050.
Camilo Herrera, founder and ambassador of Luz de Litro de Luz, complements: «our vision goes beyond energy supply. We understand that light is not a luxury, it is a basic human right. That is why we work to illuminate public spaces with solar lighting poles built with materials available in any market.
He further noted that “this ensures safe, vibrant and connected communities even after the sun goes down. From city streets to the most remote rural villages, our light poles have brought lighting to 35 countries and more than 500 communities and we are excited to find allies like Milo to continue reaching many more places.”
Milo will take this initiative – with solar energy in Colombia – to cities like Medellín and Cali, in alliance with the district institutions of each regionso that, in this way, public sports spaces that do not have electrical systems can be recovered, promoting safety and enhancing the sports development of hundreds of young people who, due to lack of optimal conditions, are not exploiting their full potential to the maximum.
