In the run-up, Cordoban merchants expected that the Father’s day bring with it a strong commercial movement. However, as revealed by the Córdoba Chamber of Commerce, almost 70% of the sellers did not have the expected sales.
The data arises from a survey carried out by the Chamber of the different commercial corridors of the city of Córdoba.
As detailed, in relation to the year 2023, sales fell by 10% in units, compared to last year. In this framework, 68% of merchants sold below their expectations. for this date.
On the other hand, profitability registered a drop of 6%.
The average ticket Father’s day It was $52,000. Regarding the payment method, 60% of purchases were made with credit cards, partly motivated by the Cuota Simple program and bank promotions, which also promoted payment by electronic means.
Debit was the least used medium, behind cash.
Even with the fall, the items with the best performance on this commercial date were: clothing, beverages, electronics/computer science and perfumery.
