Patagonia Business Roundtable: a milestone for the tourism promotion of Chilean Patagonia

Patagonia Business Roundtable: a milestone for the tourism promotion of Chilean Patagonia
Patagonia Business Roundtable: a milestone for the tourism promotion of Chilean Patagonia

Chilean Patagonia strongly opens its doors to the national market, this time, through joint work between the regions of Los Lagos, Aysén and Magallanes and Chilean Antarctica. On Thursday, July 13, the Patagonia 2024 Business Roundtable was held in the city of Santiago, a macro-zonal event that brought together 30 regional businessmen – 10 from each southern region – with 30 national buyers, which generated more than 320 business meetings.

This Workshop is the first event of this type and is the product of collaboration between the regional directorates of Sernatur in Los Lagos, Aysén, Magallanes and Chilean Antarctica, an initiative that is part of the tourism promotion strategy for the year 2024, the which seeks to strengthen Patagonia as an emblematic destination of the country through joint actions.

The regional director of Sernatur Aysén, Claudio Montecinos, explained that this event is part of the regional promotion strategy of the Aysén Patagonia destination and is closely linked to the promotion strategy at the national level. “This business roundtable is one of many other promotion and marketing actions that we will carry out jointly with the other regions of Patagonia, in order to be able to position Patagonia nationally and internationally as a world-class destination.”

The main objective of the event was to generate an instance of dialogue and exchange between regional entrepreneurs and national buyers, in order to strengthen existing marketing networks and create new business opportunities.

Amanda Reuter, from Terra Luna Lodge, one of the tourism companies participating in the event, highlighted the opportunity to generate new networks. “We have had a very good day with many meetings, and thanks to these we have been able to schedule even more meetings, generate ties within the region and abroad with different operators. “The event is incredible.”

Meanwhile, Ana María Carrera, from Patagonia Nostrum and president of the Coyhaique Chamber of Tourism, valued the space to reconnect commercially with national agencies. “It has been a tremendous experience to be at this first macro-zonal event, despite the bad weather we have had, a good number of buyers have come. It has been good, for client recovery, meeting old clients, conversation. “We are very gratified to have had this space.”

Chile is recognized worldwide for its nature tourism and, in particular, Patagonia is a perfect example of this. Its impressive landscapes, its rich flora and fauna and its national parks make the regions of Los Lagos, Aysén and Magallanes and the Chilean Antarctic an unmissable destination for lovers of nature, adventure and the outdoors. Events like this seek to position the Patagonia macrozone as an attractive and world-class destination for national tour operators that receive the requirements of national and international tourists.

 
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