Sales were acceptable, they stated from the Shopping Center

He Department of Economic and Social Research (Dies) of the Santa Fe Shopping Center published a report retail sales survey registered during Father’s Day 2024. It is added to that carried out by the Argentine Confederation of Medium Enterprises (Came).

The Came indicates that the Retail sales for Father’s Day, nationwide, fell 10.2% compared to the same date last year. With 63% of businesses carrying out special promotions.

Data recorded by the Santa Fe Shopping Center show that turnover recorded an increase of up to 100% in 50% of businesses, an increase of more than 100% in 33.3% of businesses and more than 200% in 16.7%.

The situation of commerce in Santa Fe

The person in charge of institutional relations at the Santa Fe Shopping Center, Carlos Arese, highlighted the importance of putting data “in context.”

The representative said: “An important question we ask is: In relation to what you expected to sell, how did you think your sale went?“. This question allowed the entity to reveal that 50% of merchants expressed that what was sold lived up to their expectationsfor him 33% his income was worst and for a 17% sample, sales they were better. Arese remarked that this last data is encouraging.

Likewise, the head of institutional relations stressed: “We have been weak with sales, with year-on-year falls of, in some cases, up to double digits from December to January until now. Nothing else was expected.” Regarding this, he assured: “If any qualification had to be given, it would be that sales were acceptable and expected“.

The data from Santa Fe indicate that the average purchase ticket was around $30,000 this year, while in 2023 it was $10,500. Given these figures, Arese clarified: “Nominally, it seems like an important number. That would give us a growth of 185%, but in the face of 200-odd inflation, The actual purchase value of the average ticket this year was lower than the previous year“.

On the other hand, the representative of the Shopping Center stated that “many promotions were made” with “a variety of bank credit cards.” The report shows that the 83.3% of businesses carried out some type of promotion.

“It became a aggressive commercial activity, consistent with the date. If these were the results, we must adapt to this reality. The merchant is already adapting indoors, controlling his expenses, trying to reinvent himself in some other area that he can incorporate into his business,” Arese reflected.

About the future

“The merchant is very active looking for some solutions, some improvement. What happens is that when there is no demand, when the purchasing power of income is so deteriorated like right now, it is difficult for consumption to rebound“said the institutional relations representative of the Shopping Center. However, he had an optimistic outlook and said that “It is hoped that the crisis will pass and that things will improve.”

READ MORE: Father’s Day sales fell 10.2% compared to last year and were the lowest since the pandemic