The company enabled dispatches to Farellones, El Colorado, La Parva, Termas de Chillán, Corralco, Malalcahuello, Villarrica Volcano, Puyehue and Antillanca.
“With these types of initiatives we take a step forward in our mission of allowing all Chileans to enjoy our benefits, simplifying purchases and making their delivery more efficient. We want to reach where our customers are, offering them the products they need at low prices and with limited delivery times,” added Sebastián Quijada.
Santiago, June 2024.- Winter holidays are coming and for some, visiting the snow, whether in the surroundings of the Metropolitan Region or in the south of the country, becomes a very attractive panorama. The good news? Walmart Chile, through Lider.cl, became the first supermarket to have an e-commerce service in the vast majority of tourist towns located in the mountain range.
Specifically, it will expand its coverage in the winter season to Farellones, El Colorado and La Parva, in the Metropolitan Region; Chillán Hot Springs, in the Ñuble region; Corralco, Malalcahuello and Villarrica Volcano, in La Araucanía; in addition to Antillanca and Puyehue, in Los Lagos. With this, the company projects a potential reach of almost 2,000 clients who will visit these destinations this year.
“This measure is part of an expansion strategy in new tourist areas, increasing coverage and frequency to connect every corner of the country and contribute to improving people’s quality of life. For this, we strengthened the presence of our digital channels in different locations that are a little further from large urban centers, but that we know are a recurring destination in the winter season,” said Sebastián Quijada, e-commerce manager at Walmart Chile. .
The service is already operational through Lider.cl and has a scheduled order system, that is, if they are entered until 6:00 p.m. each day, they are received the next day. In addition, it is subject to current promotions on the website, where there is no associated shipping cost from Monday to Wednesday, for purchases over $45,000 and, from Thursday to Sunday, over $20,000.
“With these types of initiatives we take a step forward in our mission of allowing all Chileans to enjoy our benefits, simplifying purchases and making their delivery more efficient. We want to reach where our customers are, offering them the products they need at low prices and with limited delivery times,” added Sebastián Quijada.
The company hopes that orders from these locations are aligned with seasonal consumption trends that occur in the food category during the winter season. According to their figures, products such as chocolate show increases in demand of 89% on these dates; meat by 46% and coffee by 32%.
Finally, this expansion of the service strengthens Walmart Chile’s position as the supermarket chain with the greatest e-commerce coverage in the country, reaching 190 communes and 15 of the 16 regions from Arica to Puerto Toro, in the commune of Cabo de Hornos. That is, 93% of Chileans have access to the omnichannel service, in less than 30 minutes.
About Walmart Chile
Walmart Chile is one of the main players in the retail industry, with 15 years in the country. Its main activity is the sale of food and merchandise in supermarkets, which it develops through its almost 400 stores in the Lider, Express de Lider, Lider.cl, SuperBodega aCuenta and Central Mayorista formats distributed throughout the national territory, from Arica to Puerto Toro, in Magallanes.
In all its activities, Walmart Chile is characterized by the fulfillment of a primary mission: helping its customers save money so they can live better.
Currently, it is the third employer in the country, with more than 40 thousand workers. Since 2023, Cristián Barrientos has directed the company, after 25 years of experience in the multinational, in the Chilean and Central American markets.
Walmart Chile is a subsidiary of Wal-Mart Stores Inc., the largest supermarket and retail chain in the world. Founded in 1962, it is of American origin and is headquartered in the city of Bentonville, Arkansas, United States.
