Tourists who visit Córdoba give the city an average rating of 8.75, according to a UCO study titled Analysis of the image of Córdoba as a tourist destination. Furthermore, it points out that the most common profile among visitors is that of a woman between 18 and 35 years old, with higher education and an income of between 1,000 and 2,000 euros.
Likewise, the research reveals differences between new visitors and tourists who repeat visits, with the latter being the ones who give the best assessment of the city. And it highlights that one of the aspects most valued by visitors is the wide variety of experiences offered by the city’s tourism offering.
The surveyed visitors were also asked about the words that best described Córdoba, the most repeated being: salmorejo, joy, vacation, mosque and water. In addition to the red and green colors, the sunset as a highlight of the day or the sounds of the guitar and flamenco.
The study has been carried out by the Tourism, Culture and Sports Economics Research Group, made up of a group of students previously trained at the Faculty of Tourism of the UCO, through introductory research days. And it has had the collaboration of the City Council.
621 questionnaires
Lucía García, member of the research group, has indicated that the study is the result of 621 questionnaires, composed of open and closed questions, asked to tourists during their visit to the city of Córdoba.
And he explained that the objective of the research was to know the image that tourists have of Córdoba, hence the surveys did not ask “about the aspects to improve, but about the image that is projected of the city.”
Furthermore, he pointed out that the conclusions of the study indicate that Córdoba “is perceived as a very attractive destination” for tourists, who experience “high satisfaction and loyalty” and live “a memorable tourist experience that improves with each visit.”
For his part, the Deputy Mayor for Tourism of the Córdoba City Council, Daniel García-Ibarrola, has pointed out the usefulness of the study to “know the profiles that visit us”, essential to “take a step further in the quality of tourism.” ”. And he pointed out that the study reveals that tourists “travel for experiences, and we are trying to make our brand relate to a large number of them.”
Ibarrola has also highlighted the increase in visitors that the city has experienced in the month of May, of 9.75% compared to 2023. And it has emphasized the arrival of 23.6% more foreign tourists, which it has described of “higher quality” tourism, and that “increases average spending.”
And he has assured that the City Council’s intention is to promote Córdoba “as productively as possible”, with the aim of “increasing average spending and overnight stays.” “Córdoba is positioning itself as one of the main inland destinations and we are achieving it with a magnificent image,” he concluded.
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