The Colombian National Team is playing the Copa América 2024 and as a measure of motivation Colombian Football Federation released ‘The rhythm that unites us’, an official song in which they appear singing with Ryan CastroLuis Diaz and Juan Fernando Quintero. However, the release of the video could now be at risk due to a complaint filed with the Superintendency of Industry and Commerce.
According to the criteria of
According to information from W Radio, consumer league CONN-SUMMA filed a complaint with the SIC requesting that the video be deleted from social media for allegedly inciting gambling thanks to scenes showing people betting and the BetPlay logo which is printed on the team’s jerseys.
Details of the petition
For the complainant, this would constitute a violation of consumer rights to the extent that it could encourage minors to participate in sports betting. In the letter, CONN-SUMMA mentions: “This commercial video violates the Consumer Statute Law 1480 of 2011, which considers children and adolescents as especially vulnerable consumers.”
Among the requests to remove the video from the networks, where it has gone viral, is to “include a permanent mention through a banner visible to the eyes of the public indicating that the game is prohibited and betting on minors and also that it be warned that gambling and betting create a risk of addiction”.
For this, they argue that the fact of having players from the Colombian National Team as actors and singers in the video distorts “the true risk that betting can generate in people’s mental health” and would have a greater impact among minors who are exposed to advertising.
Furthermore, they ask that promoters and advertisers, in this case BetPlay and the Colombian Football Federation, be fined for violating the rule and inciting gambling activity. The video currently has more than seven million views on Ryan Castro’s YouTube account and the Colombian Football Federation’s Instagram ad has 123,000 likes.
SERGIO ANDRES GAMBOA
Sports Editorial
#Colombia
