This week was held a new academic day of the “Observe Tourism” cyclefocused on the tourist observatories of Argentina, organized by the Provincial University of Ezeiza.
The transmission by Youtube, through the official channel of the Tourism program at the university, It attracted numerous professionals from the sector and featured the Tourism Observatory of Córdoba Capitalwho presented his valuable experience and perspectives on the subject, offering a complete and updated overview of the subject.
During the talk, the head of the Córdoba Tourism Observatory, Fernanda Cordón, together with the director of Planning and Tourism Quality, Consuelo Álvarez, They shared their experience in using advanced technological tools.
In particular, they highlighted the application of geographical intelligence to the study and analysis of the city’s tourist offer and the innovative web app “Cerca de Mí”.
The importance of geographic intelligence
In the current global context, it is key to include technological advances in all processes of tourism activity: within the framework of a comprehensive modernization process of the municipality, A program of geographic intelligence and GIS tools was implemented for destination management.
Managing destinations intelligently means innovate and incorporate technology and also improve processes in the administration and analysis of available information to optimize tourist experiences and well-being.
As managers and actors we are linked to a particular geography and We make decisions about the territory to develop the sector, Geographic Intelligence allows you to make better decisions.
The main steps of the experience were detailed:
- Technical training and specific training.
- Digitalization of the procedure for surveying the city’s supply
- Visualization in an App of georeferenced data (map) with two versions: internal use for decision-making and information tool for tourists.
In this link You can visit and interact in said “Near Me” web App.
Full video of the day
The day represented an academic space of relevance for the tourism sectorpromoting the exchange of knowledge and best practices between the country’s different observatories.
The participation of Córdoba, with its innovative approach and the use of cutting-edge technology, was especially valued by the attendees, who recognized the importance of these tools for planning and continuous improvement of tourism in Argentina.
Then, andThe link to the YouTube video on the official channel of the Tourism race from the Provincial University of Ezeiza.
