Illumination’s film joins the wave of productions that rely on promotional popcorn buckets.
In addition to fighting for the summer box office, this summer we have two animated films that join the festival of popcorn buckets: Inside out 2 and Gru 4. Despicable Me. Both films are destined to be among the highest grossers of the summer campaign and their respective promotional efforts are up to those circumstances.
The viral phenomenon generated around the bucket of popcorn Dune: Part Two has made this marketing receive attention again, although products of this type have been designed for specific films for years.
Last week we showed you the popcorn bucket Inside out 2which was the control panel for the emotions that we see in the Pixar film.
This week, we get our first look at the cube. Gru 4. Despicable Mewhich also opts for a practical approach instead of presenting an aspect that may suggest other uses that are not so “for all audiences“.
The popcorn baby carrier Gru 4. Despicable Me
The Illumination movie opts for a hands-on approach by turning to his new character, Gru and Lucy’s son, to inspire the look of his popcorn “bucket.”
And the product of Gru 4. Despicable Me It is shaped like a baby carrier, with adjustable options and even room for some additional snacks in the side compartmentssomething similar to the case of Inside out 2which had space to carry the glass.
Although these promotional elements have been put into practice for years, that “unexpected” coup of the popcorn bucket Dune: Part Two In the AMC cinema chain, the acquisition of these collectible products has become fashionable.
The sale must be going well, since there are many films that are joining the trend with the most varied attempts to make a splash with their buckets of popcorn in this “and me more“that goes beyond box office receipts.
Gru 4. Despicable Me arrives in cinemas throughout Spain on July 3, 2024 with a new adventure for the family of this supervillain turned great father.
