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After almost two years of waiting, Apple has finally jumped on the generative artificial intelligence (AI) bandwagon, with the great news announced by the company’s CEO, Tim Cookin the presentation of its World Developers Conference (WWDC 2024). In Cook’s own words at the start of his speech, “I am excited about the new and profound capabilities that we are going to present, which we hope will make our devices more intelligent and useful than ever.” However, the details that Apple later gave in the keynote and on their website they limit and clarify the scope of this technological leap, which It will only be available to current iPhone users who have one of the two most powerful models—the 15 Pro and the 15 Pro Max—and that in 2024 they will only reach those who speak and write in US English
The new Apple Intelligence system and the expected Siri deep revamp —which will arrive in spring, and in the testing phase, with the new operating system iOS 18— will leave out quite a few more than 90% of current iPhone users, if they do not buy a smartphone new. In the absence of official data from the technology company itself, estimates indicate that there are about 1.5 billion active iPhone users worldwide; Different analysts estimate that the iPhone 15 Pro and Pro Max—the best-selling phones in the world in the first quarter of the year—could already be close to 100 million units. That would not reach, therefore, even 7% of the total users of Apple mobile phones; and from that percentage we would have to exclude, for the moment, the non-American public.
Only those two iPhones, of the 24 models compatible with the new iOS 18they will be able to execute the functions of Apple Intelligence, such as summarizing all types of documents, notes, audios and phone calls, suggesting responses to messages, reviewing texts and correcting their style and tone – functions that other technological giants are already offering – or even creating new emojis and images from scratch with some simple indications. The rest of iPhones They will not have access to the renewed Siri eitherwho will be able to understand the requests much better, maintain the thread of a conversation with the user or ask ChatGPT to resolve any question beyond its reach.
The explanation that Apple gave in its presentation on Monday is that in order to add this “personal intelligence”—as the company calls it, instead of artificial—and maintain privacy, immediacy and simplicity of use, computing has to be done on the phone itself; and only models with A17 Pro processors (or higher) are capable to run the large language models (LLMs) that bring generative AI to life.
Beyond phones, Apple Intelligence and the new Siri They will also reach tablets and computers that have Apple’s own processors – M1 or higher. In the case of iPads, this will benefit five of the 15 models compatible with the iPadOS 18 operating system; while 13 of the 18 computer models compatible with macOS 15 Sequoia will be able to fulfill Cook’s promise of “being smarter and more useful than ever.” Apple began selling Macs with these processors in 2020, iPads Pro in 2021 and iPads Air in 2022. All iPad mini and iPad models are left out of the new smart features.
This leap to generative AI will not reach mixed reality glasses either VisionProdespite the fact that it is one of the most modern and sophisticated devices from the apple company and is equipped with an M2 processor, with more than enough capacity.
The renewal of Siri was also highly anticipated in the Apple Watch – where the assistant works worse than in the iPhones – and in the HomePods – which are only controlled by voice with a “Hey, Siri”, just like the sound systems that respond to calls from “Alexa” or “OK, Google”—. Despite this, The new Siri will not arrive at the moment either on watches or on smart speakers or on the Apple TV video player..
The company has not provided any information on whether the current models of the different platforms that are outside the new AI system will be able to access any of its functions in the future, either by processing on the device itself or by accessing the same network. private cloud computing that Apple has just introduced and that it will use to solve the most sophisticated Generative AI requests. There are also no details about When will these functions arrive in other languages such as Spanish, and the technology giant simply warns the following: “Apple Intelligence will be available in beta this fall in United States English. Some features, platforms Additional software and languages will be added next year.”
The absence of the new Siri in smart watches and speakers has disappointed the expectations of some of the most experienced analysts in the Apple world. Jason Snell, of SixColors and former magazine editor macworld, he had declared, hours before the keynote: “When I go out for a walk I usually go alone with my Apple Watch and my AirPods. In theory I am covered by Siri, but in general I never talk to her because she is not reliable [en el reloj]”. Bloomberg’s Mark Gurman, who managed to obtain the detailed leak of all the key announcements of the keynote days in advance, predicted that Apple’s commitment to AI would have the advantage that the company can bring it to all its devices, he now warns that this process will take years to produce results and be completed and, for now, “it will not do much more than give a big boost to sales of this year’s new iPhones.”
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