Through a sensory campaign, the Geneva brand launches a new visual world inspired by its characteristic blue.
Bombay Sapphire, part of the Bacardi group, presents its new campaign “Step into the Blue”, which invites the viewer to immerse himself in his iconic blue color and celebrate the beauty of the moments offered by life. Developed in collaboration with the advertising agency AMV BBDO and the photographers Andrea Gentl and Martin Hyers, the piece places in the center of the narrative its distinctive blue bottle, symbol of the brand.
Composed of outdoor advertising, audiovisual material, presence in social networks and collaboration with influencers, the campaign highlights a warm and evocative visual style to tranquility and enjoyment. In this regard, Natasha Curtin, Global Vice President of Bombay Sapphire said: “The blue bottle was our initial inspiration. But it was very clear that blue is more than a simple color. It is a sensation and a symbol of discovery. It is an invitation to freshness.”
“Step into the Blue” was launched on May 5 in the United Kingdom and Italy, and is expected to continue activations in France and North America in the coming weeks. In addition, as part of this initiative, the brand will reveal significant sports sponsorship worldwide.
«We are excited to give life to our beautiful blue world in 2025 through a series of immersive and multisensory experiences. With a new and important global sports collaboration, as well as exciting alliances with media and talents – which will also be announced soon – we are wanting to invite people to live ‘Step into the Blue’ in their most visceral and unforgettable form, ”concluded Curtin.
It is worth mentioning that, through an analysis of studies by Mintel, a global market of intelligence and market research, the brand identified the desire of consumers to reconnect with their environment, which reinforced the main belief of the campaign, which indicates that in an accelerated world, such as the current one, being present a moment feels more powerful than ever.
