The sports firm Nike He is already working on making a personalized logo for Carlos Alcaraz, as he did in his day with other top tennis players such as Rafa Nadal and the Swiss Roger Federer and the existence of the Murcian’s own identity is part of the new contract he will have with the American multinational. Although the parties have not made it official, there is talk of a bond for ten years and an amount that exceeds 150 million dollars.
Although the protagonists are reluctant to make public the huge amounts they receive for advertising rights, It can be concluded that Carlos Alcaraz Garfia21 years old on May 5 and currently number 2 in the world, will also become the second highest paid tennis player on the ATP circuit. On this list he would only appear behind the Serbian Novak Djokovic, who at 37 years old occupies third place in the ATP classification and, more or less on par with Nadal, who is 38 years old and sees the end of his professional career approaching.
Ahead of them in the ranking, but not in terms of sponsorship earnings, there would be the Italian Jannik Sinner, who rose to first place on the international list after having played the Roland Garros tournament and which is also highly valued on a commercial level. The main source of income for the transalpine, as for Alcaraz, comes from Nike, the company that dresses him and with which he signed a new contract in 2022. It also did so for ten years and it emerged that the Oregon-based company would disburse 150 million dollarsan amount that Alcaraz would surpass even though San Cándido is now number 1 and El Palmar is number 2 on the circuit.
That Carlos has a market is something without a doubt and that he won due to his very good results and the image he projects, which is global. His tennis and also his charisma make the Palmar native an object of desire for a large number of companies. -Nike, Babolat, Rolex, BMW, Isdin, Calvin Klein, ElPozo and even the Autonomous Community at an institutional level. The commercial claim is evident and those who bet on Alcaraz, who by the way already has his own Foundationwhich he presides, find a return, since the economic impact of the tennis player is now beyond all doubt.
From Nadal’s bull to Federer’s ‘RF’
Therefore, that The Murcian is going to have a customization logo, it is not surprising and from Nike they work on its preparation. In that sense, the Palmar native will follow in the footsteps of other tennis players such as Rafa Nadal and Roger Federer, curiously, Carlos’s two idols since his childhood. After the bull of the Majorcan and the initials RF of the Swissretired from competition for a year and a half, will arrive an image destined for the emerging figure, already consolidated, in world tennis.
That detail, in the form of a gift, is included in the new contract between Nike and Alcaraz and that will equate him with great sports figureslike Michael Jordan himself, who were the image of the brand he has been representing for some time. more than 60 years the wing of the Greek goddess Nike, that of victory. That sign will continue to be worn by the Murcian, in addition to the one that will be designed exclusively for him.
Meanwhile, Juan Carlos Ferrero’s pupil, after enjoying a few days of disconnection in Ibiza after having won the title at Roland Garros, He is already focused on what he does, which is to compete at the highest level, and to do so he is in London. There he will play the Queen’s ATP 500 and then Wimbledon, the third Grand Slam of the season. Both tournaments, which are played on grass, He won them in 2023 and his goal is to revalidate the two titles starting with Queen’s, where he will debut on Tuesday or Wednesday facing the Argentine Francisco Cerundolo, as the draw revealed.
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