Blizzard announced a controversial measure: now users no longer own their games

Blizzard announced a controversial measure: now users no longer own their games
Blizzard announced a controversial measure: now users no longer own their games

FILE – The Activision Blizzard booth during the Electronic Entertainment Expo in Los Angeles, June 13, 2013. Britain’s regulatory agency is blocking Microsoft’s deal to buy video game maker Activision Blizzard for $69 billion over fears that could reduce competition in the cloud gaming sector. (AP Photo/Jae C. Hong, file)

In recent years, online purchasing of games has taken on more importance than obtaining our copy in physical format, with its box and disc or cartridge, depending on the console. However, Blizzard made a more than controversial decision: now consumers do not own the titles they purchase on their platform.

In a recent statement, the company announced the new agreement with users, in which it expresses this modality regarding digital games: “Your use of the Platform is licensed to you, not sold, and you hereby acknowledge that no title or ownership is transferred or assigned with respect to the Platform or the Games and that this Agreement should not be construed as a sale of no right”.

The advancement of technology brings new tools to facilitate the user experience. It helps make each process faster, more efficient and simpler. In this framework, the acquisition of digital titles in the companies’ virtual stores also comes into play (pardon the redundancy). However, given the company’s notification, perhaps players will begin to reconsider acquiring in the traditional format.

If the measure is already unpleasant, another point of the document states that the company that created the sagas Devil and StarCraft, takes the power to remove this new “license” that the user obtains on the titles at any time. It will be up to the interpretation of Blizzard It does consider that the player is carrying out some improper action and, in this way, causes the theft of the title. These will be key hours to see the response of the video game community to the notification from the California company.

 
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